Actress Zendaya arrives at the 27th Annual Kids' Choice Awards in Los Angeles, California March 29, 2014. (Photo by Danny Moloshok/Reuters)

Students from Langata primary school run past riot police as they protest against a perimeter wall illegally erected by a private developer around their school playground in Kenya's capital Nairobi January 19, 2015. Riot police used teargas to disperse students at a school in Nairobi as the children protested against the potential loss of their playground. The playground was fenced off in December, during the school holidays, by a prominent developer who also claims ownership of the land. The title to the contested site is said to be in the name of Airport View Housing Limited, according to local media, with plans to use the space to build a parking lot for a hotel. (Photo by Thomas Mukoya/Reuters)

Photographer Gregg Segal travelled the world to document children and the food they eat in a week. Partly inspired by the increasing problems of childhood obesity, he tracked traditional regional diets as yet unaffected by globalisation, and ironically, found that the healthiest diets were often eaten by the least well off. (Photo by Gregg Segal/The Guardian)

Maria Gabriela de Faria arrives at Nickelodeon's 28th annual Kids' Choice Awards at The Forum on Saturday, March 28, 2015, in Inglewood, Calif. (Photo by Chris Pizzello/Invision/AP Photo)

Model Heidi Klum and TV personality Nick Cannon speak onstage during Nickelodeon's 24th Annual Kids' Choice Awards at Galen Center on April 2, 2011 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

PALEMBANG, SUMATRA, INDONESIA - NOVEMBER 14: Fitriyani Fitriyani (L) of Indonesia and Janice Ng (R) of Singapore compete in the Sport Climbing Womens Speed Track Finals on day four of the 2011 Southeast Asian Games at Jakabaring Sports Complex on November 14, 2011 in Palembang, Sumatra, Indonesia. (Photo by Matt King/Getty Images)

Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.

A light-up bow whose arrows are advertised as flying up to 145 feet and the “Catapencil” – a pencil with a miniature slingshot-style launcher on its end – are on an annual list of unsafe toys released Wednesday by a Massachusetts-based consumer watchdog group. World Against Toys Causing Harm, or W.A.T.C.H., issued the “10 Worst Toys” list to remind parents and consumers of the potential hazards in some toys as the holiday shopping season gets underway. (Photo by Charles Krupa/AP Photo)