Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Lara Stone at Mark's Club on October 27, 2016 in London, England. (Photo by Mark Milan/GC Images)

A giant size figure of the United States' goalkeeper Tim Howard is displayed outside a shopping mall in Hong Kong, Thursday, June 12, 2014, to promote the upcoming 2014 World Cup in Brazil. A total of seven 3.5 meters to 4 meters (11 feet 6 inch to 13 feet one inch) tall figures of famous players attract many soccer fans. (Photo by Vincent Yu/AP Photo)

A former paratrooper demonstrates his strength and skills while lifting a chair during the celebrations for the Paratroopers Day at the Central park in the Siberian city of Krasnoyarsk, Russia, August 2, 2015. Paratroopers are an elite unit of the Soviet Army, and everyone in the country recognize their blue berets. (Photo by Ilya Naymushin/Reuters)

An injured young woman is led away after an incident at Parsons Green underground tube station in west London on September 15, 2017. Police and ambulance services said they were responding to an “incident” at Parsons Green underground station in west London on Friday, following media reports of an explosion. A Metro. co. uk reporter at the scene was quoted by the paper as saying that a white container exploded on the train and passengers had suffered facial burns. (Photo by Luke MacGregor/Reuters)

The November 2018 Square Print Sale, presented by Magnum Photos and Aperture, brings together over 100 images to explore perspectives on transition and transformation in photography. Here: New York City, 1965, by Joel Meyerowitz. “A girl on a Vespa on her way to who knows where, when the light stopped her at the 72nd street crossing near the Dakota, where John Lennon would one day cross paths with his fate. She takes this moment to finesse a fingernail before she resumes her downtown journey, while I, stopping at the same crossing, but on foot, leap into the street to capture this vision of a dream girl before time takes her on her way”. (Photo by Joel Meyerowitz/Courtesy Aperture)

Spain's Lidia Rodriguez, Spain's Marta Garcia and Spain's Raquel Roy compete in the Kata team female final during the 24th Karate World Championships at the WiZink center in Madrid on November 11, 2018. (Photo by Javier Soriano/AFP Photo)

Dancers resting on the rooftop of the SKD Theatre Asakusa, Tokyo, 1949. (Photo by Tanuma Takeyoshi/The Guardian)