Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Aimee, 19, who has Down syndrome, has make-up applied by her mother before a presentation in Monterrey, Mexico, in this picture taken April 9, 2016. The association “Abrazame con Discapacidad” (“Embrace me with Disabilities”) teaches folk dance to low-income people with Down syndrome and manages presentations at public events where they receive a payment, as part of a therapy that helps improve their motor system, learning and self-esteem, the association said. (Photo by Daniel Becerril/Reuters)

A member of the “Exit Point” amateur rope-jumping group jumps from a 44-metre high (144-ft) waterpipe bridge in the Siberian Taiga area outside Krasnoyarsk, November 3, 2013. Fans of rope-jumping, a kind of extreme sport involving a jump from a high point using an advanced leverage system combining mountaineering and rope safety equipment, marked the end of the group's jumping season and recent Halloween festivities. (Photo by Ilya Naymushin/Reuters)

An older model Ford Mustang sits on cinder blocks with missing wheels near an abandoned apartment building in Detroit, Michigan January 7, 2015. Detroit, also known as the Motor City, is the historic hub of automobile manufacturing in the United States. A federal judge in December 2013 formally declared the city bankrupt but it won court approval to exit bankruptcy last November. Once the proud symbol of U.S. industrial strength, Detroit fell on hard times after decades of population loss, rampant debt and financial mismanagement left it struggling to provide basic services to residents. (Photo by Joshua Lott/Reuters)

Erotic members-only club Snctm in Los Angeles, California, USA on January 28, 2017. A masqued black-tie dinner that evolves over the course of the night from amuse bouche to what founder, Damon Lawner, calls “erotic theater”, where female performers. Some guests engage, some engage only with each other (while women can buy a ticket, men cannot attend unless they’re members ($10,000-$50,000), part of a couple, or reserve dinner), and others choose not to touch at all. The monthly event at a Holmby Hills mansion is not a sеx or swingers party, but instead is about exploring the boundaries of what sеx means, and how it inherently makes us all feel. (Photo by Elizabeth Lippman)

A woman cries after riot police dispersed demonstrators during protests to oust Narok county Governor Samuel Tunai in Narok, Kenya, January 26, 2015. At least seven people were injured on Monday in clashes between Kenyan police and protesters from the Maasai ethnic group who accuse a local governor of corrupt handling of tourism funds from the Maasai Mara game reserve, the Kenya Red Cross said. (Photo by Thomas Mukoya/Reuters)

A female member of Romania's military adjusts her hat before taking part in the national day military parade in Bucharest, Romania, Friday, December 1, 2017. Thousands of Romanian troops staged a military parade to celebrate Romania's national day, but key politicians didn't attend, signaling tensions between the president and the ruling left-wing coalition over plans to revamp the justice system. (Photo by Vadim Ghirda/AP Photo)