Sports have the ability to transform groups of strangers into a united community. In the celebratory spirit surrounding the 2014 FIFA World Cup, Sony and the World Photography Organisation present UNITED – a contest honouring the passion of football fans around the world. Seven inspirational photographers have been selected by Sony and WPO to capture the atmosphere and celebration of the World Cup across the globe. Photo: France – French fans cheering for their team. (Photo by Anthony Lepinay)

People experience INTO SIGHT, a large-scale installation by Sony Design, where audience behaviour influences the visuals and soundscape in London on 16 September 2022. It combines Sony's Crystal LED display systems, which recently replaced green screen technology in one of the biggest developments in film production, with generative sound, see-through glass walls and mirrors. (Photo by Stephen Chung/Alamy Live News)

Comedian Jeffrey Ross (C) arrives at Comedy Central's Roast of Charlie Sheen held at Sony Studios on September 10, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

A humpead wrasse, transported from Japan's southern island of Okinawa, swims with other tropical saltwater fish on display in a tank for the Sony Aquarium 2017 exhibition in Tokyo on July 31, 2017. The Sony Aquarium 2017 exhibition, featuring marine life common to the waters around Okinawa, runs until August 13. (Photo by Kazuhiro Nogi/AFP Photo)

Kazuo Hirai, President and Group CEO of Sony Computer Entertainment America, presents the Playstation Vita at the Sony Playstation media briefing on the eve of the Electronic Entertainment Expo (E3) on June 6, 2011 in Los Angeles, California. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by David McNew/Getty Images)

A flower is pictured in front of the destroyed regional administration building as Russia's attacks on Ukraine continue, in Mykolaiv, Ukraine on June 8, 2022. (Photo by Edgar Su/Reuters)

Student of Meiji University Yuki Hou licks a screen of Taste the TV (TTTV), a prototype lickable TV screen that can imitate the flavours of various foods, during its demonstration at the university in Tokyo, Japan, December 22, 2021. (Photo by Kim Kyung-Hoon/Reuters)

Children of local herders gather at a reindeer camping ground, some 200 km (124 miles) northeast of Naryan-Mar, the administrative centre of Nenets Autonomous Area, far northern Russia, August 2, 2015. People, including local herders and members of their families, gathered at the site to mark Reindeer Day, a professional holiday of reindeer breeding workers, which is celebrated annually on August 2 in the region. (Photo by Sergei Karpukhin/Reuters)