While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A participant of the “Mrs Universe 2015” contest from Caribbean Coast, Mayra Joli poses for a photo with a woman during their visit in central botanical garden in Minsk, Belarus, August 25, 2015. (Photo by Vasily Fedosenko/Reuters)

A little red flying fox dips a toe in a lake at the mouth of Katherine gorge in the Northern Territory, Nitmiluk national park, Australia on September 20, 2017. (Photo by Glenn Campbell/AAP)

“Show us our butts! Mucawana tribe – Angola. In Soba village, the Muhacaona (Mucawana) tribe, perhaps the best place i have visited. They use cow dung and fat to make this so nice haircut, and love the beads. They asked me to make pictures of their backs... and butts to see on the camera screen if everything was perfect!”. (Photo and comments by Eric Lafforgue)

Float builder Andrea works on a float which depicts Russia's President Vladimir Putin as warmonger, at the float hall of the Mainz Carnival Association (MCV), in Mainz, Germany, 02 February 2016. The MCV invited journalists to a preview of this year's floats for the upcoming Shrove Monday carnival parade. The main carnival season festivities will happen around Rose Monday on 08 February. (Photo by Fredrik von Erichsen/EPA)

Bus ushers leap as they pose for a group photo during a meeting one day ahead of the opening session of China's National People's Congress (NPC) at the Great Hall of the People in Beijing, Monday, March 4, 2019. (Photo by Mark Schiefelbein/AP Photo)

Tribal artists and supporters from the southern Indian state of Karnataka dance outside the residence of Congress Party President Sonia Gandhi during her birthday celebrations in New Delhi, India, Wednesday, December 9, 2015. The Italian-born Gandhi is the widow of former Prime Minister Rajiv Gandhi and has led the Congress party since 1998. (Photo by Altaf Qadri/AP Photo)

Lowry Park Zoo elephants Matjeka, 23, and her 1-year-old daughter, Mavi, apply a liberal coating of “sunscreen” to themselves in a clay mud wallow at the park Tuesday, August 12, 2014, in Tampa, Fla., on the park's first observation of World Elephant Day to raise awareness of the wild African elephant crisis. “Elephants are prone to being sunburned”, said associate curator Chris Massaro. “What they need is lot of mud or clay to roll around in and cover up their skin so it will protect it from the sun”. (Photo by Cherie Diez/AP Photo/The Tampa Bay Times)