Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Yak near Yamdrok lake, Tibet. It is a long-haired bovinae found throughout the Himalayan region of south Central Asia, the Tibetan Plateau and as far north as Mongolia and Russia. The Tibetan economy is dominated by subsistence agriculture. Due to limited arable land, the primary occupation of the Tibetan Plateau is raising livestock, such as sheep, cattle, goats, camels, yaks, dzo, and horses. The Tibetan yak is an integral part of Tibetan life. (Photo by Dennis Jarvis)

Goats climb on students during a yoga class with eight students and five goats at Jenness Farm in Nottingham, New Hampshire, U.S. on May 18, 2017. Tucked away in a wooded corner of southern New Hampshire, Jenness Farm is the latest small U.S. agricultural operation to cash in on the social media-driven trend, in which yoga enthusiasts practice moves like the cat pose and bridge pose while goats climb around and sometimes on them. (Photo by Brian Snyder/Reuters)

A staff member of Yutian County poses for a video on marigold industry at an agricultural industrial park in Yutian County, northwest China's Xinjiang Uygur Autonomous Region, September 20, 2020. As one of the five counties in Hotan Prefecture that have not been lifted out of poverty, Yutian County is accelerating its steps to shake off poverty by planting marigold. (Photo by Chine Nouvelle/SIPA Press/Rex Features/Shutterstock)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.