While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Model Georgia Salpa attends the UK Premiere of “A Good Day To Die Hard” at Empire Leicester Square on February 7, 2013 in London, England. (Photo by UK Press)

Starting on Monday, August 12, Perseid meteors will streak across the summer sky for a couple of nights, offering casual stargazers and serious nighttime photographers a chance to capture a glimpse of the annual meteor shower. Photo: Photographer David Kingham created this composite image from 23 photos on August 12, 2012. (Photo by David Kingham)

Actor George Clooney is arrested with his father Nick Clooney (2R) during a demonstration outside the Embassy of Sudan March 16, 2012 in Washington, DC. United to End Genocide, the Enough Campaign and Amnesty International held a rally to call on the United States and world leaders to stop the violence in South Sudan and prevent hundreds of thousands of people from starving. (Photo by Win McNamee/Getty Images)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

Hindu devotees, their bodies pierced with lemon and paladai, or bowl with a spout mainly used to feed milk to infants, wait to participate in a procession to mark Shivratri, or the night of Shiva, in Chennai, India, Wednesday, February 18, 2015. Such processions are held as an offering and show of devotion by devotees on the day dedicated to the worship of Lord Shiva, the Hindu god of destruction. (Photo by Arun Sankar K./AP Photo)

Lightning strikes the Willis Tower (formerly Sears Tower) in downtown on June 12, 2013 in Chicago, Illinois. (Photo by Scott Olson/Getty Images)

A student shouts slogans against Venezuelan President Nicola Maduro during a protest on the main highway in Caracas on March 30, 2017. Venezuela' s Supreme Court took over legislative powers Wednesday from the opposition- majority National Assembly, whose speaker accused leftist President Nicolas Maduro of staging a “coup”. (Photo by Juan Barreto/AFP Photo)