South Korean youths play Pokemon Go on July 15, 2016 in Sokcho, South Korea. South Korea is not one of the initial Pokemon Go released countries, nor is the game likely to be released officially any time soon as the South Korean government does not allow Google to use its map; however, South Korean game enthusiasts are now visiting a handful of loophole areas in the north eastern side of the country near the border of North Korea to join the global frenzy of Pokemon Go. (Photo by Jean Chung/Getty Images)

Iraqi women practice at the sports club in Diwaniya, Iraq on November 10, 2018. On the blue mats of the al-Rafideen Club in the conservative city of Diwaniya, some 180 km (110 miles) south of Baghdad, some 30 female wrestlers, some still wearing headscarves, train three times a week. When a big competition comes up, they train every day. (Photo by Alaa Al-Marjani/Reuters)

In this Sunday, February 18, 2018 photo, Palestinian camel herder Salem Rashaideh, leads the way for the camels in the territory of Israeli Kibbutz Kalya, near the Dead Sea in the West Bank. For three months a year, in the winter time Bedouin Arab herders take their 130 camels to graze on the shores of the Dead Sea, at the lowest place on Earth. (Phoro by Oded Balilty/AP Photo)

“Bombay’s once ubiquitous Premier Padmini taxis were introduced in the 60s and are dwindling at an alarming rate. This follows a decree banning vehicles over 25 years old from the streets to be replaced with “modern alternatives”. In a few years these iconic workhorses will be gone from Bombay’s streets altogether. It is important to capture this before it disappears and I see the road wallah's cabs as the time capsules that allow me to do this”. – Dougie Wallace, Bombay India, March, 2013. (Photo by Dougie Wallace)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“In 1967, Zhang Yaxin was 34 and working as a photojournalist at China’s state-controlled Xinhua News Agency when he was assigned to a top-secret government project. He was to be the official photographer of a new arts program led by Chairman Mao and his wife – the Model Operas. Though he was not to know it then, Zhang would spend the next seven years documenting the evolution of one of the most dramatic and elaborate attempts to redefine artistic sensibilities in modern art history”. – Chengcheng Jiang via TIME. Photo: Raid on the White Tiger Regiment, 1971. (Photo by Zhang Yaxin/Courtesy See+ Gallery, Beijing)

Submersible “Jiaolong” is put into the sea for the second dive during a series of six scheduled ones to attempt the country's deepest-ever 7,000-meter manned dive on June 19, 2012 in At Sea, Unspecified. The submersible “Jiaolong”, carrying three people, reportedly reached a depth of 6,965 meters in the Mariana Trench, the deepest part of the world's oceans which is located in the western Pacific Ocean, on June 19, local time. (Photo by China Foto Press)