As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“In 1967, Zhang Yaxin was 34 and working as a photojournalist at China’s state-controlled Xinhua News Agency when he was assigned to a top-secret government project. He was to be the official photographer of a new arts program led by Chairman Mao and his wife – the Model Operas. Though he was not to know it then, Zhang would spend the next seven years documenting the evolution of one of the most dramatic and elaborate attempts to redefine artistic sensibilities in modern art history”. – Chengcheng Jiang via TIME. Photo: Raid on the White Tiger Regiment, 1971. (Photo by Zhang Yaxin/Courtesy See+ Gallery, Beijing)

Queenie Liao is an artist but first of all a mother and she wanted to show that you can be both… at the same time. With her creative photography she caught the dreams of her child during his sleeps: the result is a brilliant compilation of photos where her baby is the absolout protagonist. Pacific as if nothing happens around him, his daily sleeps are transformed by Queenie Liao into fascinating fairy tales by using plain cloths, stuffed animals, and other common household . A brillaint work that makes us remember our childhood, where our dreams were full of magic.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

Wakhi nomad women milk yaks in Wakhan, Afghanistan. About 12,000 villagers live at an altitude of 4,500 metres in the harsh, desolate terrain. The Wakhi people live a simple, relaxed life with their livestock. (Photo by Eric Lafforgue/Barcroft Images)

Japan Self-Defense Force members pay their respect to unidentified earthquake victims in vehicles during a mess funeral on April 8, 2011 in Yamamoto, Miyagi Prefecture, Japan. The 9.0 magnitude strong earthquake struck offshore on March 11 at 2:46pm local time, triggering a tsunami wave of up to ten metres which engulfed large parts of north-eastern Japan, and also damaging the Fukushima nuclear plant and threatening a nuclear catastrophe. The death toll continues to rise with numbers of dead and missing exceeding 20,000 in a tragedy not seen since World War II in Japan. (Photo by Athit Perawongmetha/Getty Images)

A woman looks at photographs of dogs to choose a pet to rent at Puppy The World on January 24, 2009 in Tokyo, Japan. Rent-a-dog is becoming increasingly popular amongst people who love dogs but are unable to look after a pet full time due to limited living space or long working hours. Customers pay the dog-rental outlet around 2500 yen (32.5 USD) for an hour, and usually take their rented pet for a walk along the nearby beach. (Photo by Junko Kimura/Getty Images)

Zoo keeper Ross Poulter holds a White's Tree Frog in Edinburgh Zoo's new tropical forest zone on September 9, 2011 in Edinburgh, Scotland. The Brilliant Birds Exhibit which brings together beautiful and rare birds from all over the world is now more colourful and unusual, with the unveiling of the zoo's new tropical forest zone bringing together a collection of vertebrates, invertebrates and amphibians for the very first time. (Photo by Jeff J Mitchell/Getty Images)