As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“In 1967, Zhang Yaxin was 34 and working as a photojournalist at China’s state-controlled Xinhua News Agency when he was assigned to a top-secret government project. He was to be the official photographer of a new arts program led by Chairman Mao and his wife – the Model Operas. Though he was not to know it then, Zhang would spend the next seven years documenting the evolution of one of the most dramatic and elaborate attempts to redefine artistic sensibilities in modern art history”. – Chengcheng Jiang via TIME. Photo: Raid on the White Tiger Regiment, 1971. (Photo by Zhang Yaxin/Courtesy See+ Gallery, Beijing)

Submersible “Jiaolong” is put into the sea for the second dive during a series of six scheduled ones to attempt the country's deepest-ever 7,000-meter manned dive on June 19, 2012 in At Sea, Unspecified. The submersible “Jiaolong”, carrying three people, reportedly reached a depth of 6,965 meters in the Mariana Trench, the deepest part of the world's oceans which is located in the western Pacific Ocean, on June 19, local time. (Photo by China Foto Press)

A London-based designer has come up with a collection of zombie-proof vehicles, just in time for Halloween. Donal O’Keeffe from Cork in Ireland, created the Zombie Survival Series with 3D rendering after being inspired by his love of horror films. The 31-year-old put the collection together after imagining what city-life would be like if the streets were taken over by wandering undead, from which there would be no safer escape than one of these modified, mobile fortresses.

Iraqi women practice at the sports club in Diwaniya, Iraq on November 10, 2018. On the blue mats of the al-Rafideen Club in the conservative city of Diwaniya, some 180 km (110 miles) south of Baghdad, some 30 female wrestlers, some still wearing headscarves, train three times a week. When a big competition comes up, they train every day. (Photo by Alaa Al-Marjani/Reuters)

In this Sunday, February 18, 2018 photo, Palestinian camel herder Salem Rashaideh, leads the way for the camels in the territory of Israeli Kibbutz Kalya, near the Dead Sea in the West Bank. For three months a year, in the winter time Bedouin Arab herders take their 130 camels to graze on the shores of the Dead Sea, at the lowest place on Earth. (Phoro by Oded Balilty/AP Photo)

Gengis “Lil Ceng” Ademoski (L) and Khaled “KC” Chaabi (R) of the four time world champion Berlin dance troupe “Flying Steps” strike a freeze on a piano played by muscian Jia Lim (C) of Singapore at the 17th century waterfront area of Nyhavn in build up to the Red Bull Flying Bach European Tour, a show that features the cultural clash of break dancing with the classical music of Johann Sebastian Bach, on August 30, 2011 in Copenhagen, Denmark. (Photo by Dean Treml/Red Bull via Getty Images)