United States Air Force Academy graduates cheer as the United States Air Force Thunderbirds fly over the graduation for the Class of 2021 at Falcon Stadium on May 26, 2021 in Colorado Springs, Colorado. Chairman of the Joint Chiefs of Staff General Mark A. Milley gave the commencement address to the 1,019 graduates from the academy. (Photo by Michael Ciaglo/Getty Images)

A political billboard by the artist Karen Fiorito satirising Donald Trump and Elon Musk in Phoenix, US on March 12, 2025. The artwork, titled Twitler and Putin’s Puppet Do Washington, depicts Musk as a puppet master controlling Trump. The artwork on the other side, Liar in Chief, references Project 2025, a conservative proposal to overhaul the federal government. (Photo by Eduardo Barraza/ZUMA Press Wire/Rex Features/Shutterstock)

A Nihang Sikh, belonging to the Sikh warrior clan, performs Gatka, a form of Sikh martial arts, during a religious procession marking the 350th martyrdom anniversary of Guru Tegh Bahadur Ji in New Delhi, India, 25 November 2025. The procession commemorates the martyrdom of the 9th Sikh Guru, Sri Guru Tegh Bahadur Ji, who was executed in 1675 AD for refusing to convert to Islam on the orders of Mughal Emperor Aurangzeb. The event is observed at Gurudwara Sis Ganj in Delhi. Guru Tegh Bahadur, the youngest of the five sons of Guru Hargobind, was born in Amritsar in 1621. (Photo by Rajat Gupta/EPA)

Former Soviet President Mikhail Gorbachev as he bids the last farewell to his wife Raisa Gorbacheva during the funeral ceremony in Moscow, Russia, 23 September 1999 (reissued 30 August 2022). According to a Moscow Central Clinical Hospital statement, former Soviet president Mikhail Gorbachev has died at the age of 91. As a supporter of the de-Stalinization programs of his predecessor Nikita Khrushchev, Gorbachev initiated numerous reforms during his tenure. He signed a nuclear arms treaty with the United States and withdrew the Soviet Union from the Soviet-Afghan war. His policies created freedom of speech and press, and decentralized fiscal policy planning and execution to increase efficiency. Gorbachev was the last leader of the Soviet Union, overseeing Russia’s transition from one party rule to fragile democracy. (Photo by Sergey Chirikov/EPA/EFE)

Law enforcement officers stand, with some turning their backs, as New York City Mayor Bill de Blasio speaks on a monitor outside the funeral for NYPD officer Wenjian Liu in the Brooklyn borough of New York January 4, 2015. Tens of thousands of law enforcement officers from across the country gathered on Sunday for the funeral of the second of two New York City policemen killed last month in an ambush that galvanized critics of Mayor de Blasio. (Photo by Shannon Stapleton/Reuters)

Air conditioners, more than 500 in total, hang on the wall of an office building on August 15, 2011 in Fuzhou, Fujiang Province of China. This 25-story office building was built with no central air conditioner system, each office has it own individual unit installed on the exterior creating this wall of air conditioners. (Photo by ChinaFotoPress/Getty Images)

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.