In this February 14, 2019 photo, a newlywed couple kisses while posing for photos at one of several free sets placed for newlyweds to take cell phone photos of themselves following a mass wedding ceremony on Valentine's Day in Mexico City. Hundreds of couples of all ages, many with their children, gathered to legally tie the knot in a mass ceremony in the capital's Venustiano Carranza neighborhood. (Photo by Rebecca Blackwell/AP Photo)

Visitors review their cell phone photos of an installation called “Plexus A1” by artist Gabriel Dawe, one of nine large-scale art installations displayed at the “Wonders” exhibit at the Renwick Art Gallery in Washington, DC, Wednesday, January 13, 2016. Built in the 1860s, the Renwick was the first American building to be designed specifically as an art museum; it recently reopened after a two year renovation. (Photo by Jim Lo Scalzo/EPA)

This picture taken on November 1, 2014 shows Japanese body-painting artist Hikaru Cho (L) adding the finishing touches to a body painting of fingers sticking out from prison cell bars on the head of Ryonosuke Tanaka during “Tokyo Designers Week” in Tokyo. Cho, 21, was born to Chinese parents in Japan and burst onto Tokyo's art scene when she entered the city's Musashino Art University in 2012. Cho's ultimate ambition is to paint an entire – and naked – body. (Photo by Yoshikazu Tsuno/AFP Photo)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

Dutch artist Daan Roosegaarde paid homage to Vincent Van Gogh's famous “Starry Night” painting by creating a glowing bike path relying on solar-powered LED lights. The 650-yard route which opened November 12, 2014 extends between Eindhoven and Neunen, Netherlands, where Van Gogh spent part of his life. Its the first event marking the 125th anniversary of Van Gogh's death July 29, 2015. (Photo by Pim Hendriksen/Studio Roosegaarde)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

Inmates are seen at the transgender gallery in La Joya prison on the outskirts of Panama City, Panama February 3, 2016. Inmates of La Joya prison on the outskirts of Panama City are housed in makeshift cells amid heavy overcrowding, living in grimy conditions and with limited medical attention. Many prisoners in the Central American nation languish for years without being sentenced. (Photo by Carlos Jasso/Reuters)