19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

Berlin-based artist Sebastian Bieniek unfolds the story of a two-faced female in his series of photographs “doublefaced”. Using an eye pencil and lipstick, bieniek simply draws an image of a face onto the side of skin. The sketch includes only one eye: carefully placed hair hides the rest of the face from view, revealing one, moving eye of the model. Blue, brown, awake, and sleeping variations create portraits with unique expressions and an illustrative sensibility. The 22 photographs of the hybrid girl expose her daily routine – drinking coffee, traveling on the train, taking a shower, and smoking cigarettes – capturing the daily life of a female with two faces.

Danila Shmelev, an artist from Moscow, Russia, works on a 3-D picture in Dubai, United Arab Emirates, Monday, February 27, 2017. Artists who focus on 3-D pictures have gathered in Dubai for the Dubai Canvas 3-D Art Festival, which runs from March 1 through March 7. (Photo by Jon Gambrell/AP Photo)

An altar is pictured after it was decorated by the Antar family with some 3,000 traditional cheese and corn buns called “chipas”, in celebration of Kurusu Ara in Asuncion May 3, 2015. Kurusu Ara, the Day of the Cross, is a Catholic festival that is combined with local Gurani culture and falls annually on May 3. Paraguayans typically celebrate the festival with chipas, used to decorate religious shrines and altars. The chipas are later distributed to attendees. The buns at the top are arranged to read, “March 3 live”. (Photo by Jorge Adorno/Reuters)

A model poses during the annual World Bodypainting Festival in Poertschach, Austria, July 3, 2015. The event takes place from July 3 to 5 at lake Woerthersee in Austria's southern Carinthia province. (Photo by Heinz-Peter Bader/Reuters)

The Villarica volcano erupts near Pucon, Chile, early Tuesday, March 3, 2015. The Villarica volcano erupted Tuesday around 3 a.m. local time (06:00 GMT), according to the National Emergency Office, which issued a red alert and ordered evacuations. (Photo by Aton Chile/AP Photo)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.