A model poses during the annual World Bodypainting Festival in Poertschach, Austria, July 3, 2015. The event takes place from July 3 to 5 at lake Woerthersee in Austria's southern Carinthia province. (Photo by Heinz-Peter Bader/Reuters)

The Villarica volcano erupts near Pucon, Chile, early Tuesday, March 3, 2015. The Villarica volcano erupted Tuesday around 3 a.m. local time (06:00 GMT), according to the National Emergency Office, which issued a red alert and ordered evacuations. (Photo by Aton Chile/AP Photo)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The Pied Piper of Hamelin, actually city tourism employee Michael Boyer, leads local children dressed as rats through a quiet street on November 19, 2012 in Hameln, Germany. The Pied Piper (in German: Der Rattenfaenger), is one of the many stories featured in the collection of fairy tales collected by the Grimm brothers, and the 200th anniversary of the first publication of the stories will take place this coming December 20th. Boyer, a U.S. citizen who has lived in Hameln for 15 years, and city children regularly perform a reenactment of the Pied Piper tale throughout the summer months. The Grimm brothers collected their stories from oral traditions in the region between Frankfurt and Bremen in the early 19th century, and the works include such global classics as Sleeping Beauty, Little Red Riding Hood, Rapunzel, Cinderella and Hansel and Gretel. (Photo by Sean Gallup)

Saint Nicholas poses with students during a traditional parade in central Brussels, Belgium December 3, 2016. (Photo by Yves Herman/Reuters)

A worker spreads paddy crop for drying in a rice mill complex on the outskirts of Ahmedabad February 3, 2011. (Photo by Amit Dave/Reuters)