This picture taken on November 1, 2014 shows Japanese body-painting artist Hikaru Cho (L) adding the finishing touches to a body painting of fingers sticking out from prison cell bars on the head of Ryonosuke Tanaka during “Tokyo Designers Week” in Tokyo. Cho, 21, was born to Chinese parents in Japan and burst onto Tokyo's art scene when she entered the city's Musashino Art University in 2012. Cho's ultimate ambition is to paint an entire – and naked – body. (Photo by Yoshikazu Tsuno/AFP Photo)

Swiss pilot Bertrand Piccard prepares for a test flight of the solar-powered Solar Impulse 2 experimental aircraft in Payerne November 13, 2014. The aircraft, weighing 2.4 tons with a wingspan of 72 meters, is fitted with more than 17,000 solar cells. An attempt to fly around the world in stages using only solar energy will be made in 2015. (Photo by Ruben Sprich/Reuters)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)

Katie Francis, a member of the Difficult Access Team from Wiss, Janney, Elstner Associates, inspects a gargoyle while rapelling down one of the north tower on the west front of the National Cathedral while looking for damage from August's magnitude 5.8 earthquake and high winds from Hurricane Irene October 17, 2011 in Washington, DC. DAT members used cameras, cell phones and iPad computers to record places on the cathedral's west front where damage was apparent. (Photo by Chip Somodevilla/Getty Images)