A protester poses for a photo in front of a burning barricade in Barcelona, Spain on February 17, 2021 as a protest following the imprisonment of rapper “Pablo Hasel” convicted to jail for glorifying terrorism and insulting Spain's former king in lyrics turns into riots for a second night. (Photo by Matthias Oesterle/ZUMA Wire/Rex Features/Shutterstock)

Prince William, Duke of Cambridge and Catherine, Duchess of Cambridge walk hand in hand from Buckingham Palace the day after their wedding to a waiting helicopter as they leave for a secret honeymoon location, on April 30, 2011 in London, England. The marriage of Prince William and Catherine Middleton was led by the Archbishop of Canterbury and was attended by 1900 guests, including foreign Royal family members and heads of state. Thousands of well-wishers from around the world have also flocked to London to witness the spectacle and pageantry of the Royal Wedding. (Photo by John Stillwell - WPA Pool/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The Revere Hotel in Boston, Ma. celebrated its grand opening on April 18 with a vertical fashion show. The Boston Rock Gym provided the models who rappelled down the exterior of the 24-story hotel wearing outfits created by the students from the Massachusetts College of Arts and Design and by Ted Baker London.

Photo: A model walks down the side of Revere Hotel in Boston during a vertical fashion show for the Massachusetts College of Art and Design on April 18, 2012. (Photo by Dominick Reuter/EPA/Lauren Fish/Lauren Frohne/Globe photo)

Nadezhda Tolokonnikova, a member of the feminist punk band, p*ssy Riot, right, reads papers at a district court in Zubova Polyana 440 km southeast of Moscow in Russia's province of Mordovia, Friday, April 26, 2013. A Russian court is to consider whether one of the jailed p*ssy Riot members is eligible for early release. Nadezhda Tolokonnikova, in custody since her arrest in March 2012, is serving a two-year sentence for the band's irreverent protest against President Vladimir Putin in Moscow's main cathedral. Tolokonnikova's lawyer Irina Khrunova is at right. (Photo by Mikhail Metzel/AP Photo)

Lightning strikes as smoke billows following an Israeli airstrike in Gaza City on October 9, 2023. The death toll from the unprecedented assault by Palestinian militant group Hamas on its territory rose to 900 in Israel, which has retaliated with a withering barrage of strikes on Gaza, raising the death toll there to 687. (Photo by Mohammed Abed/AFP Photo)

A view of one of the dioramas contained inside iron boxes as part of the “S.A.C.R.E.D” installation by Chinese artist Ai Weiwei during a media preview at the cathedral in Cuenca, Spain, July 21, 2016. Ai Weiwei has reproduced scenes of his incarceration for a new art installation, a series of almost life-size dioramas – encased in steel boxes – showing his life in jail. (Photo by Susana Vera/Reuters)