19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

The sea otter mother with her three day old newborn pup ontop of her to keep it dry and warm while it sleeps. This devoted mother otter kept her newborn pup dry as she let the baby ride on her belly. Nature photographer Suzi Eszterhas, 40, spotted the adorable pair of southern sea otters swimming in Monterey Bay, California. The mother lifted the pup out of the water and on to her belly to keep it warm and dry and also blew air into the pup's fur to groom it. Ms Eszterhas was shocked to see the otters come closer to where she was standing and the mother left her child to float alone in the water. (Photo by Suzi Eszterhas/Minden Pictures/Solent News & Photo Agency)

Daniel J. Wabsey, a 58-year-old war veteran, sits outside his tent at Camp Hope in Las Cruces, New Mexico October 6, 2015. “I've been traveling for 35 or 38 years. Getting inside would take a while to get used to. I just want to be able to eat, sleep and be safe. We all get along and understand in Camp Hope. We've all been there. With common sense you can survive out here”, Wabsey said. Camp Hope describe themselves as an “alternative transitional living project for the homeless”. Around 50 people live at the camp. (Photo by Shannon Stapleton/Reuters)

“I’d come to the Altai Mountains on an Adventure Sherpas tour. Our group of 12 was made up mostly of Minnesotans who’d left warm weather and falling leaves for frosty Mongolia. We’d come to sleep in cozy ger tents, the traditional yurt abode of the Mongolian steppe; sip mare’s milk tea; climb mountain glaciers; ride horses to an ancient battle site, and attend the annual Eagle Hunting Festival in Ölgiy...”. – Kathryn Kysar via The Star Tribune. Here: hunter Berek and his eagle outside his home. (Photo by Brad Ruoho/The Star Tribune)

At first, British photographer Martin Usborne just wanted to do some reporting on people who leave their dogs locked up in cars. But as he went around scouring parking lots, “making barking noises to try and awaken sleeping dogs that were not actually there,” his project took on a new artistic direction. “The Silence of Dogs in Cars” was inspired by a “childhood memory of waiting in a car whilst his parents were shopping in a supermarket, and the youthful fear that they would not return.”

A model poses during the annual World Bodypainting Festival in Poertschach, Austria, July 3, 2015. The event takes place from July 3 to 5 at lake Woerthersee in Austria's southern Carinthia province. (Photo by Heinz-Peter Bader/Reuters)

The Villarica volcano erupts near Pucon, Chile, early Tuesday, March 3, 2015. The Villarica volcano erupted Tuesday around 3 a.m. local time (06:00 GMT), according to the National Emergency Office, which issued a red alert and ordered evacuations. (Photo by Aton Chile/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.