While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man helps another make his way through deep mud at the site of a landslide at the Koslanda tea plantation near Haldummulla October 30, 2014. Hopes of finding survivors under the mud and rubble of a landslide in south-central Sri Lanka had run out by first light on Thursday, though a government minister cut the estimated death toll to more than 100 from 300 the previous night. (Photo by Dinuka Liyanawatte/Reuters)

Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)

Sculptor Jiri Genzer of the Czech Republic carves an ice sculpture at the Disney Dreams Ice Festival in Antwerp November 27, 2014. Some 60 artists from all over the world participated in the festival, making sculptures out of around 500 tonnes of ice. The festival will open on November 29 until January 11, 2015. (Photo by Yves Herman/Reuters)

Dillon Bracken (L) and Atalya Stachel dance during the Burning Man 2014 “Caravansary” arts and music festival in the Black Rock Desert of Nevada, August 30, 2014. Over 65,000 people from all over the world have gathered at the sold out festival to spend a week in the remote desert cut off from much of the outside world to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

In this photo taken on July 19, 2014, a man looks at an excavation as an A.R.M.H., Association for the Recovery of Historical Memory, volunteer digs on the search for the body of Perfecto de Dios, in a hidden grave in Chaherrero, Spain. Across Spain, volunteer teams of archeologists, anthropologists and forensic scientists head out every year on expeditions to dig for suspected mass graves – a legacy of Spain's fascist past during the time of General Francisco Franco. (Photo by Daniel Ochoa de Olza/AP Photo)

Rescue workers try to pull out a piece of an exploded Grad missile outside an apartment building in Vostochniy district of Mariupol, Eastern Ukraine, Sunday, January 25, 2015. Indiscriminate rocket fire slammed into a market, schools, homes and shops Saturday in Ukraine's southeastern city of Mariupol, killing at least 30 people, authorities said. The Ukrainian president called the blitz a terrorist attack and NATO and the U.S. demanded that Russia stop supporting the rebels. (Photo by Evgeniy Maloletka/AP Photo)

Protesters wear masks, the left in the colors of the Kenyan national flag, as they join others carrying mock coffins and red-painted crosses, symbolizing the blood of the 28 non-Muslims singled out and killed in the recent attack on a bus in Mandera by Somali militant group al-Shabab, outside government offices in downtown Nairobi, Kenya Tuesday, November 25, 2014. (Photo by Ben Curtis/AP Photo)