An unmanned Falcon 9 SpaceX rocket lifts off from launch complex 40 at the Cape Canaveral Air Force Station, Wednesday, February 11, 2015, in Cape Canaveral, Fla. On board is the Deep Space Climate Observatory, which will head toward a solar-storm lookout point a million miles away. (Photo by John Raoux/AP Photo)

Children eat watermelons to meet the “beginning of autumn” at a kindergarten in Handan, China on August 7, 2015. Chinese tradition to eat watermelons or peaches before that day symbolises “biting away summer”. The solar term ‘beginning of autumn’ falls on 8 August this year. (Photo by Xinhua/REX Shutterstock)

Peruvian shamans holding a poster of Russia's President Vladimir Putin perform a ritual of predictions for the new year at Morro Solar hill in Chorrillos, Lima, Peru, December 29, 2015. The ritual is an end-of-the-year tradition and the shamans called for world peace and wished good luck for the upcoming elections in Peru and the U.S. (Photo by Mariana Bazo/Reuters)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

Dutch artist Daan Roosegaarde paid homage to Vincent Van Gogh's famous “Starry Night” painting by creating a glowing bike path relying on solar-powered LED lights. The 650-yard route which opened November 12, 2014 extends between Eindhoven and Neunen, Netherlands, where Van Gogh spent part of his life. Its the first event marking the 125th anniversary of Van Gogh's death July 29, 2015. (Photo by Pim Hendriksen/Studio Roosegaarde)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)