One of three Sperm Whales, which were found washed ashore near Skegness over the weekend, lays on a beach on January 25, 2016 in Skegness, England. The whales are thought to have been from the same pod as another animal that was found on Hunstanton beach in Norfolk on Friday. (Photo by Dan Kitwood/Getty Images)

Charlotte Caslick of Australia is tackled by Jasmine Joyce of Wales during the Rugby Sevens Women's Pool B match between Australia and Wales on day nine of the Gold Coast 2018 Commonwealth Games at Robina Stadium on April 13, 2018 on the Gold Coast, Australia. (Photo by Dan Mullan/Getty Images)

A car rests on a fence after it was carried there by floodwater on March 06, 2022 in Tumbulgum, Australia. Residents of southeast Queensland and northern New South Wales are still cleaning up following unprecedented storms and the worst flooding in a decade. (Photo by Dan Peled/Getty Images)

Alex Lual (R) in action against Trent Girdham (L) during the undercard bouts ahead of the WBO Asia Pacific Super Welterweight Title Bout between Tim Tszyu and Takeshi Inoue at Qudos Bank Arena, in Sydney, New South Wales, Australia, 17 November 2021. (Photo by Dan Himbrechts/EPA/EFE)

A Chinese girl in traditional dress eats her lunch in a Five Guys restaurant in between shooting videos for her Chinese social media account on October 18, 2023 in London, United Kingdom. (Photo by Dan Kitwood/Getty Images)

Aerial photo taken on April 10, 2022 shows the construction site of Haikou duty-free shopping complex in Haikou, south China's Hainan Province. With a total construction area of about 926,000 square meters, the Haikou duty-free shopping complex project is expected to be officially put into use this year. (Photo by Xinhua News Agency/Rex Features/Shutterstock)

A Japanese woman and her daughter leave Daikichi kimono rental shop Wednesday, June 22, 2022, in Tokyo's Asakusa area famous for sightseeing, before attending their family friend's wedding. Japan is bracing for a return of tourists from abroad, as border controls to curb the spread of coronavirus infections are gradually loosened. Yusuke Otomo, who owns the kimono rental shop, can barely contain his excitement. (Photo by Hiro Komae/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.