A sommelier serves the glass with 2021 Beaujolais Nouveau wine of a young woman bathing in a red colored hot water bath, on the day of the Beaujolais Nouveau official release, at Hakone Kowakien Yunessun hot spring resort in Hakone, Japan, 18 November 2021. Japan is a major market for the Beaujolais Nouveau. However, the country's total Beaujolais Nouveau imports are expected to fall by 20 per cent from 2019 to around 3,6 million bottles, amid the ongoing coronavirus pandemic. (Photo by Franck Robichon/EPA/EFE)

Chad Rowley and his wife Susan race during the 22nd North American Wife Carrying Championship at Sunday River Resort in Newry, Maine, on October 9, 2021. Couples compete on a 278-yard (254-meter) obstacle course for a prize of wife's weight in beer and five times her weight in money. Winners are invited to the world championship in Finland where the sport originated. (Photo by Joseph Prezioso/AFP Photo)

Visitors enjoy a walk accross a suspension bridge for the pedestrians that is the longest such construction in the world shortly after its official opening at a mountain resort in Dolni Morava, Czech Republic, Friday, May 13, 2022. The 721-meter (2,365 feet) long bridge is built at the altitude of more than 1,100 meters above the sea level. It connects two ridges of the mountains up to 95 meters above a valley between them. (Photo by David W. Cerny/Reuters)

The sun shines on Weston-super-Mare's Sand Sculpture Festival and the sand art currently being displayed on July 4, 2011 in Weston-Super-Mare, England. Now in its fourth year and with a Amazon Jungle theme for 2011, the seaside resort's event attracts top sand sculptors from across the world and runs throughout the summer months. (Photo by Matt Cardy/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Groom Praem Pam Srichamnan and his bride Suriya Utai jump into a pond during a wedding ceremony ahead of Valentine's Day in Prachin Buri province, east of Bangkok February 13, 2014. Three Thai couples took part in the wedding ceremony arranged by a resort aimed to strengthen the relationships of the couples by doing fun activities. (Photo by Damir Sagolj/Reuters)

A mother raise her glass filled with 2017 Beaujolais Nouveau wine as she holds her child in a colored hot water “wine bath” at Hakone Kowakien Yunessun hot spring resort in Hakone, west of Tokyo, Japan, 16 November 2017, on the day of the Beaujolais Nouveau official release. With Germany and the United States, Japan is a major market for the Beaujolais Nouveau. (Photo by Franck Robichon/EPA/EFE)

Tourists gather to watch Mount Agung at Amed beach in Karangasem on Indonesia' s resort island of Bali on November 30, 2017. Thousands of foreign tourists were expected to leave Bali by plane on November 30 following a nearly three- day airport shutdown sparked by a rumbling volcano on the Indonesian holiday island. (Photo by Juni Kriswanto/AFP Photo)