Australian surfer Sally Fitzgibbons rides a wave during the 2023 ISA World Surfing Games at the El Tunco beach in El Salvador on June 6, 2023. (Photo by Marvin Recinos/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Father Angel (L), parish priest of San Anton Church blesses a dog during the celebrations of San Anton in Madrid, Spain on January 17, 2018. (Photo by Fernando Alvarado/EFE via ZUMA Press)

A man with a glitter beard marches along the San Francisco Pride parade route in San Francisco, California on Sunday, June, 26, 2016. (Photo by Josh Edelson/AFP Photo)

Natalie Portman and Tessa Thompson speak at the Marvel Studios Panel during 2019 Comic-Con International at San Diego Convention Center on July 20, 2019 in San Diego, California. (Photo by Kevin Winter/Getty Images)

In this photo taken late Thursday, May 7, 2015, a prison guard, left, and seated inmates cast shadows on a wall while waiting for the beginning of a rock concert by Romanian band Pro Musica, inside the Popa Sapca jail in Timisoara, western Romania. (Photo by Adi Piclisan/AP Photo)

A protester poses for a photo in front of a burning barricade in Barcelona, Spain on February 17, 2021 as a protest following the imprisonment of rapper “Pablo Hasel” convicted to jail for glorifying terrorism and insulting Spain's former king in lyrics turns into riots for a second night. (Photo by Matthias Oesterle/ZUMA Wire/Rex Features/Shutterstock)

A person participates in the parade of the “San Jose Carnival” in San Jose, Costa Rica, 27 December 2018. The festival sees people parading through the city's main avenues as part of the San Jose Celebrations that take place at the end of each year. (Photo by Jeffrey Arguedas/EPA/EFE)