North Koreans perform during a mass game of “The Land of the People” at the May Day Stadium in Pyongyang, North Korea, Tuesday, June 25, 2019. (Photo by Jon Chol Jin/AP Photo)

Couples take part in a competition during a mass wedding of 64 doctoral student couples at Harbin Institute of Technology, a university in Harbin, Heilongjiang province, China, June 4, 2017. (Photo by Reuters/Stringer)

A couple shares a light moment in a Mass Transit Railway (MTR) subway train in Hong Kong, China on August 28, 2019. (Photo by Anushree Fadnavis/Reuters)

People take part in mass water fights during the first day of Songkran, or Thai New Year, on Khao San Road in Bangkok on April 13, 2023. (Photo by Lillian Suwanrumpha/AFP Phoot)

A young Catholic waits for the start of mass at the church of Saint John the Baptist during the mud festival at Bibiclat, Nueva Ecija province, northern Philippines, Monday, June 24, 2024. (Photo by Aaron Favila/AP Photo)

A concept illustration of the world's first forest in the sky, the Bosco Verticale green twin towers currently under construction in Milan, Italy. Towering over the city skyline the world's first forest in the sky will be a sight to behold. With tree equal to one hectare of forest spanning 27 floors these 365 and 260 foot emerald twin towers will be home to an astonishing 730 trees, 5,000 shrubs and 11,000 ground cover plants. (Photo by Boeri Studio)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A mushroom cloud dwarfs a row of skyscrapers in what looks like a devastating nuclear bomb detonation. But thankfully this is just a spectacular weather-front blasting in from the tempestuous Rocky Mountains near Denver, Colorado, USA. The unbelievable shot is just one of many of the city's skyline taken by photographer Greg Thow. The 49-year-old has also captured equally stunning shots of lightning blasts and arching rainbows – all from the comfort of his balcony. (Photo by Greg Thow/Barcroft Media)