Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

South Korean youths play Pokemon Go on July 15, 2016 in Sokcho, South Korea. South Korea is not one of the initial Pokemon Go released countries, nor is the game likely to be released officially any time soon as the South Korean government does not allow Google to use its map; however, South Korean game enthusiasts are now visiting a handful of loophole areas in the north eastern side of the country near the border of North Korea to join the global frenzy of Pokemon Go. (Photo by Jean Chung/Getty Images)

In a country where some 200 breweries produce well over 1,000 different beers, surely no one is considering brewing their own? Wrong. Here: Arnaud Laloy, member of the Belgian Homebrewers association, adds hop in the brewing process to create his own beer in the garage of his house in Neufchateau, Belgium, August 11, 2016. (Photo by Francois Lenoir/Reuters)

Many powerful photographs have been made in the aftermath of the devastating collapse of a garment factory on the outskirts of Dhaka, Bangladesh. But one photo, by Bangladeshi photographer Taslima Akhter, has emerged as the most heart wrenching, capturing an entire country’s grief in a single image... Photo: Two victims amid the rubble of a garment factory building collapse in Savar, near Dhaka, Bangladesh, April 25, 2013. (Photo by Taslima Akhter)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“In 1967, Zhang Yaxin was 34 and working as a photojournalist at China’s state-controlled Xinhua News Agency when he was assigned to a top-secret government project. He was to be the official photographer of a new arts program led by Chairman Mao and his wife – the Model Operas. Though he was not to know it then, Zhang would spend the next seven years documenting the evolution of one of the most dramatic and elaborate attempts to redefine artistic sensibilities in modern art history”. – Chengcheng Jiang via TIME. Photo: Raid on the White Tiger Regiment, 1971. (Photo by Zhang Yaxin/Courtesy See+ Gallery, Beijing)