“The UMO 24 Karat Gold Facial uses 24-karat gold and Gamma PGA, a potent hydrating compound, to lighten, brighten, hydrate and tone aging skin”. – Medica.bz.

Photo: A woman receives UMO Inc.'s “Gold Facial Treatment” as she is covered with sheets of 24-carat gold, said to be effective for anti-aging care, during the Beautyworld Japan Exhibition on May 8, 2007 in Tokyo, Japan. (Photo by Junko Kimura/Getty Images)

Wirittorn Narapatarapimol (Belle) a Miss Tiffany Universe contestant tries on earrings in a private dressing room on May 15, 2009 in Pattaya, Thailand. The Miss Tiffany Universe contest has been running for 12 years, with all contestants transexuals or transvestites, aiming to promote human rights for the transgender population in Thailand. In Thailand transexuals are considered a third gender given the Thai name “Katoey”. (Photo Paula Bronstein/Getty Images)

Dachshunds are seen during a performance and art installation titled “Dachshund U.N.” at the Melbourne Museum on May 15, 2010 in Melbourne, Australia. The installation by Perth artist Bennett Miller is part of the New Wave Festival and sees 47 dachshunds representing national delegates taking part in a meeting of the United Nations' Commission on Human Rights, examining the role of the United Nations as a risk management organisation. (Photo by Lucas Dawson/Getty Images)

The under-construction Shard building on December 5, 2011 in London, England. The 80 storey skyscraper will be Europe's tallest mixed-use building when it is completed in May 2012; it will contain offices, restaurants, residential apartments as well as a five star hotel. (Photo by Dan Kitwood/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The northeastern United States sweltered this week in a scorching summer heat wave, complete with stagnant, sticky air and no winds for relief, forecasters said. Even in a summer already filled with stretches of very hot weather, this week will be stubbornly brutal, with no relief in sight until the weekend brings thunderstorms to the region, they said. "Plain and simple, this week may feel the worst of any week for this summer in the Northeast," said Accuweather.com meteorologist Alex Sosnowski. (Reuters)

Mike De Butts adds the finishing touches to a giant Baobab Tree sculpture entitled “Under the Baobab”, outside the Southbank Centre on May 24, 2012 in London, England. The Pirate Technics' installation is made from a selection of brightly coloured fabrics from around the world, and is part of the Southbank Centre's “Festival of the World” exhibition, which includes a series of large scale pieces of art that will be in place around the Southbank centre over the Summer. (Photo by Dan Kitwood)