American singer and songwriter Addison Rae attends W Magazine's Annual Best Performances Party at Chateau Marmont on January 05, 2024 in Los Angeles, California. (Photo by Roger Kisby/Getty Imagesfor W Magazine)

Actors Ma Sichun (L) and Zhou Dongyu pose backstage after both won the Best Leading Actress award for their movie “Soul Mate” at the 53rd Golden Horse Film Awards in Taipei, Taiwan November 26, 2016. (Photo by Tyrone Siu/Reuters)

A young fan watches as Green Bay Packers running back AJ Dillon (28) tries his best to ride her bicycle to training camp on Monday, August 1, 2022, at Ray Nitschke Field in Green Bay, Wis. (Photo by Dan Powers/USA TODAY Sports)

Brazilian-American model Alessandra Ambrosio and other celebs arrive at the “Vogue Paris Celebrates 100” party at Palais Galliera during spring/summer 2022 Fashion Week in Paris, France on October 1, 2021. (Photo by Best Image/Backgrid USA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

SOFI TUKKER – Swing (Official Music Video). Sofi Tukker is a German American musical duo based in New York consisting of Sophie Hawley-Weld (German) and Tucker Halpern (American). In December 2018 their album Treehouse was nominated for a Grammy for Best Dance/Electronic Album.