As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

Ucil, a trained monkey, takes part in a street performance on June 1, 2011 in Jakarta, Indonesia. The street performances usually involve the monkeys wearing masks, such as dolls' heads or attire to mimic humans, with the monkeys trained to act out human activities such as shopping, riding bicycles or other simulations of human behaviour. Poverty drives the handlers to exploit the monkeys in the hope of earning small change, but the effect and cruelty to the monkeys is a cause that charities such as the Jakarta Animal Aid Network are increasingly taking up. (Photo by Ulet Ifansasti/Getty Images)

Tami Varma, right, and her brother Robin, the grandchildren of Devendra Varma, a scholar of English gothic tales and an expert in vampire lore, pose in coffins at the Bran Castle, in Bran, Romania, Monday, October 31, 2016. A Canadian brother and sister are passing Halloween night curled up in red velvet coffins in the Transylvanian castle that inspired the Dracula legend, the first time in 70 years anyone has spent the night in the gothic fortress, after they bested 88,000 people who entered a competition hosted by Airbnb to get the chance to dine and sleep at the castle in Romania. A portrait of medieval prince Vlad the Impaler is placed on the wall. (Photo by Vadim Ghirda/AP Photo)

Highly commended, mammals: Gelada after the storm – Marco Gaiotti (Italy). “Gelada baboons are the only monkey species in the world that feed on grasses. They are native to the tableland of Ethiopia. Every morning large family groups wander from their sleeping places in the steep rock face, up to 1,000 metres high, to the feeding grounds at the tablelands. This image clearly depicts their feeding strategy: they pull out bunches of grass, sort the stalks and then lift them to their mouth. This shot was taken towards the end of the rainy season after a heavy storm”. (Photo by Marco Gaiotti/2019 GDT European Wildlife Photographer of the Year)

This fascinating photo series looks at the bleak isolation of Chernobyl as never before. Employing infrared filters, photographer Vladimir Mitgutin is able to bring out details of decay – an abandoned bus, a radar system, an amusement park, a doll, a sports hall, a piano – frozen in time. Here: Simon – a friendly fox, who often approaches tourists in the exclusion zone, asking for food. (Photo by Vladimir Mitgutin/Caters News Agency)

We all have our own ways of passing time on our daily commutes. Some people read, others try to sleep, and many listen to music or play on their phones. But one creative commuter has a simple and highly entertaining way that hopefully more people will embrace. By placing a face from a newspaper in front of a person at just the right angle, they transform other commuters into recognizable celebrities while keeping the unbeknownst participant obscured.

Every November (AKA Dinovember), Refe Tuma and his wife pose their kids’ plastic dinosaurs engaging in activities in order to convince their kids the toys come to life while they sleep. It started out small, with dinosaurs stealing food from the kitchen and making small messes, but Dinovember quickely escalated into dinosaurs playing board games, kidnapping other toys, and watching that scene from The Land Before Time while crying tiny little toy dinosaur tears made from paper.