Artist Jeff Koons sculpture Balloon Monkey (Magenta), 2006-13, with an estimate of £6,000,000-10,000,000 on display in St James's Square, London, before being sold by Christie's to raise funds for humanitarian aid for Ukraine. Picture date: Tuesday June 14, 2022. (Photo by Yui Mok/PA Images via Getty Images)

In this picture taken on November 28, 2016, a hot-air balloon carrying tourists sails over the archeological site at sunrise in Bagan. Located in central Myanmar, Bagan is home to more than 2,000 ancient Buddhist monuments deeply revered in the Buddhist-majority nation and is one of the country's most popular tourist destinations. (Photo by Dale De La Rey/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“A skydiver has made history by smashing the world record for the highest skydive after leaping from 128,097ft (39,044m). Daredevil Felix Baumgartner ascended to the edge of space in a pressurised capsule suspended beneath a giant helium balloon. He then jumped out, freefalling for four minutes and 19 seconds before opening his parachute”.

Photo: Baumgartner celebrates after successfully completing the jump. (Photo by Balazs Gardi/Red Bull Stratos)

Harper’s Bazaar August 007 “The Simpsons go to Paris with Linda Evangelista” “Models”: The Simpsons, Linda Evangelista, and various designers with Illustrations by Julius Preite. Marge lets down her hair for Versace. Lisa gives up her pearls for Alber Elbaz. Homer dresses as Karl Lagerfeld. Selma & Patty in Viktor & Rolf. Maggie rides around in Jean Paul Gaultier’s Birkin Bag. Quite possibly the most incredible fashion spread i’ve seen (ok maybe tied with the Marie Antoinette Vogue spread?). To see the spread, see the pics below, and for some great animated versus reality pics of the dresses and designers.

On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)

Sukaregang in Garut district, West Java, has long been a bustling center for Indonesia's leather trade, with some shops producing and selling various goods – including bags, shoes and jackets – since the 1940s. The industrial area is also a major supplier for high-end brands from across the globe, catering to the fashion, auto and motor-sports industry. Here: a man walks across a vat of water used to wash the hide. (Photo by Rezza Estily/JG Photo)

A local resident dressed as Yamraj or Hindu god of death, wearing a novel coronavirus-themed balloon necklace, gestures as he poses during an awareness about social distancing and staying at home organised by Delhi police during a nationwide lockdown to slow the spreading of the coronavirus disease (COVID-19), in New Delhi, India, April 28, 2020. (Photo by Adnan Abidi/Reuters)