Gerald Herbert is a staff photographer for the AP based in New Orleans, Louisiana. Before that he was a staff photographer for the Washington Times, the New York Daily News and a freelancer for the AP in New Orleans, Boston and New York. Photo: A worker grooms away tracks after an alligator crossed through a sand trap on the 14th hole during the first round of the PGA Tour Zurich Classic golf tournament at TPC Louisiana in Avondale, La., Thursday, April 25, 2013. (Photo by Gerald Herbert/AP Photo)

A car drives past burning trees as a wildfire rages in the northern city of Haifa, Israel November 24, 2016. Hundreds of Israelis fled their homes on the outskirts of the country's third city Haifa with others trapped inside as firefighters struggled to control raging bushfires, officials said. (Photo by Gil Eliyahu/Reuters)

Jim Dingilian’s incredible bottle art is much more complex than the traditional building of ships inside of bottles. The detailed scenes trapped inside recycled glass bottles are made with just candle smoke. The artist burns the inside, then carefully etches away the residue, revealing imagery of trees, cars, and industrial landscapes within the confines of each bottle.

Rescue workers help the injured at the site of a multi-storey building collapse in the capital Nairobi, Kenya Sunday, January 4, 2015. The residential building in the Huruma neighborhood of Nairobi collapsed on Sunday and according to the Kenya Red Cross, a dozen people have so far been rescued but an unknown number are still feared trapped. (Photo by AP Photo)

People wrapped in blankets sit on the road as they are evacuated from a hotel after an earthquake in Kumamoto, southern Japan, in this photo taken by Kyodo April 14, 2016. A powerful earthquake with a magnitude of 6.5 knocked over buildings in southern Japan on Thursday evening, and police said people may be trapped underneath. (Photo by Reuters/Kyodo News)

Nikolay Skidan, a hunter, carries the skin of a wolf in the village of Khrapkovo, Belarus February 1, 2017. Wolf fur grows thickest in winter, so Belarussian hunter Vladimir Krivenchik only sets his traps once snow is on the ground. He and his wife live on the edge of the Chernobyl exclusion zone – 2,600 square km of land on the Belarus-Ukraine border that was contaminated by a nuclear disaster in 1986. (Photo by Vasily Fedosenko/Reuters)

A newly born Mexican gray wolf cub, an endangered native species, is seen at its enclosure at the Museo del Desierto in Saltillo, Mexico, July 19, 2016. Though once held in high regard in Pre-Columbian Mexico, it is the most endangered gray wolf in North America, having been extirpated in the wild during the mid-1900s through a combination of hunting, trapping, poisoning and digging pups from dens. (Photo by Daniel Becerril/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.