As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Iraq's second largest city, Mosul, is locked under the rule of extremists from the Islamic State group trying to purge it of everything they see as contradicting their stark vision of Islam. A trove of photographs now housed at the Library of Congress offers a glimpse of a different Mosul – before wars, insurgency, sectarian strife and now radicals' rule. The scenes were taken in the autumn of 1932 by staff from the American Colony Photo Department during a visit to Iraq at the end of the British mandate. (Photo by AP Photo)

“These eerie formations in the sky may look like alien ships. But as the Daily Mail points out, they’re actually a natural occurrence called lenticular clouds”. – Claudine Zap. Photo: Lenticular clouds hover of the mountains of the Kamchatka Peninsula in Russia. (Photos by Denis Budkov/Caters News)

This combination of August 30, 2005 and July 29, 2015 aerial photos shows downtown New Orleans and the Superdome flooded by Hurricane Katrina and the same area a decade later. Katrina's powerful winds and driving rain bore down on Louisiana on August 29, 2005. The storm caused major damage to the Gulf Coast from Texas to central Florida while powering a storm surge that breached the system of levees that were built to protect New Orleans from flooding. (Photo by David J. Phillip/Gerald Herbert/AP Photo)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

A photographer has captured these amazing rainbow-like images of stars high above the skies of Colorado. Stargazer Matt Payne, from Oregon, loves the evening skies so much, he has devoted hours to shooting the marvels of the Milky Way. The 35-year-old has to meticulously plan his work, taking into account weather, terrain, season and even the cycle of the moon to get the perfect snap. (Photo by Matt Payne/Caters News)

Barking mad owners have proved they really do look like their pets – by performing impressions of their own dogs. In a series of hilarious “paw”-traits, owners pull their best faces to look like their pooches. Snapped by photographer Ines Opifanti, people stuck their tongues out, yawned and tilted their heads in curiosity at the camera. Opifanti, from Hamburg, Germany, came up with the idea while interacting with her own dogs, two pug/French bulldog crossbreeds. Here: Amina and Zazou the dog. (Photo by Ines Opifanti/Caters News)