French artist Thomas Lamadieu, also know as Roots Art, must really love looking at the sky. Every time he looks up, Thomas sees a potential canvas where the building rooftops frame the sky. He photographs it and uses the odd sky shapes to create whimsical line drawings. “My artistic aim is to show a different perception of urban architecture and the everyday environment around us, what we can construct with a boundless imagination,” says Thomas. (Photo by Thomas Lamadieu)

Castel Meur, also known as La Maison du Gouffre or “the house between the rocks”, is a charming cottage wedged between two huge jagged rocks that has been drawing tourists to the otherwise quiet little village of Plougrescant, located in the department of Côtes-d’Armor in the region of Brittany, in France, since the 19th century.

Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

An Israeli missile is launched from the Iron Dome missile system in response to a rocket launch from the nearby Palestinian Gaza Strip, on March 12, 2012 near Ashdod, Israel. (Photo by Uriel Sinai/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A World War II re-enactor dressed as Red Army soldiers rests after a staged battle to mark the liberation of the city of Ostrava by Red Army from the Nazi invaders in 1945, Czech Republic, Thursday, April 30, 2015. (Photo by Sergei Grits/AP Photo)