A cat yawns at Nekorobi cat cafe on January 20, 2009 in Tokyo, Japan. Cat cafes, where people can spend time with their favorite cat for about 10 US dollars an hour, are now getting more popular with people living in urban areas. The regular customers are mainly in their 20's to 30's and seaking healing by cats, or people who cannot afford to have pets full time. Some visiters come to the cat cafe three times a week. (Photo by Junko Kimura/Getty Images)

A cat jumps from a shelf to catch a light beam at the “Kis-Kis” Cat Cafe in the Siberian city of Krasnoyarsk, Russia, July 6, 2015. A local animals rights group founded the shelter for dozen of homeless cats and combined it with the cafe, where visitors can communicate with animals for hourly fee in addition to drinks, table games, books and WI-FI. (Photo by Ilya Naymushin/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Modern architecture is nothing short of a miracle. For example, the mind-boggling skyscrapers of Dubai would dumbfound anyone who is lucky enough to witness them in real life. Nevertheless, there are some modern buildings that are not as grand as the Burj Khalifa or Princess Tower, but are still wondrous to look at. Emporia Shopping Centre, located in Malmo, Sweden, is one of those places. The architect who designed this building is named Gert Wingardh. Emporia Shopping Centre was built to look as if its center was melted through by an inferno, leaving behind a giant molten block of gold.

General view of a Saks Fifth Avenue Holiday shopping window display on November 30, 2015 in New York City. (Photo by Michael Loccisano/Getty Images)

Brendan Fitzpatrick is a commercial photographer specialising in advertising and lifestyle photography. He also creates unique X-ray images marketed under the banner Invisible Light. Brendan is based in Sydney, Australia. (Photo by Brendan Fitzpatrick)

A Pablo Picasso papier mache “huge head” mask, known as “Capgros” in Catalan, is displayed at the entrance of the “El Ingenio” shop on August 23, 2011 in Barcelona, Spain. “El Ingenio” (The Ingenuity) has been making and selling papier mache giant masks and huge heads for Catalan popular festivals since 1838. The “La Merce” festival will be held on September 24 to observe the feast day of Our Lady of Mercy, patron saint of Barcelona. (Photo by David Ramos/Getty Images)