Monster girl Crazy Sa-ya, an iconic Harajuku girl and a staff member of the cafe, wearing a face mask poses for a photograph at Kawaii Monster Cafe, amid the coronavirus disease (COVID-19) outbreak, in Tokyo, Japan on January 31, 2021. (Photo by Issei Kato/Reuters)

A cat yawns at Nekorobi cat cafe on January 20, 2009 in Tokyo, Japan. Cat cafes, where people can spend time with their favorite cat for about 10 US dollars an hour, are now getting more popular with people living in urban areas. The regular customers are mainly in their 20's to 30's and seaking healing by cats, or people who cannot afford to have pets full time. Some visiters come to the cat cafe three times a week. (Photo by Junko Kimura/Getty Images)

A cat jumps from a shelf to catch a light beam at the “Kis-Kis” Cat Cafe in the Siberian city of Krasnoyarsk, Russia, July 6, 2015. A local animals rights group founded the shelter for dozen of homeless cats and combined it with the cafe, where visitors can communicate with animals for hourly fee in addition to drinks, table games, books and WI-FI. (Photo by Ilya Naymushin/Reuters)

A Pablo Picasso papier mache “huge head” mask, known as “Capgros” in Catalan, is displayed at the entrance of the “El Ingenio” shop on August 23, 2011 in Barcelona, Spain. “El Ingenio” (The Ingenuity) has been making and selling papier mache giant masks and huge heads for Catalan popular festivals since 1838. The “La Merce” festival will be held on September 24 to observe the feast day of Our Lady of Mercy, patron saint of Barcelona. (Photo by David Ramos/Getty Images)

Brendan Fitzpatrick is a commercial photographer specialising in advertising and lifestyle photography. He also creates unique X-ray images marketed under the banner Invisible Light. Brendan is based in Sydney, Australia. (Photo by Brendan Fitzpatrick)

General view of a Saks Fifth Avenue Holiday shopping window display on November 30, 2015 in New York City. (Photo by Michael Loccisano/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)