Parade goers during Brighton Pride Parade on August 03, 2019 in Brighton, England. Tens of thousands of revellers dressed in rainbow colours and elaborate costumes and descended on the seaside city to ask for equality for all. (Photo by Tristan Fewings/Getty Images)

People take part in a gay pride parade in Warsaw, Poland, on Saturday, June 8, 2019. The Equality Parade is the largest gay pride parade in central and Eastern Europe. It brought thousands of people to the streets of Warsaw at a time when the LGBT rights movement in Poland is targeted by hate speeches and a government campaign depicting it as a threat to families and society. (Photo by Czarek Sokolowski/AP Photo)

A model showcases lingerie during a lingerie show on International Women's Day at a shopping mall on March 8, 2011 in Qingdao, Shandong Province of China. The official theme of International Women's Day 2011 is “Equal access to education, training and science and technology: Pathway to decent work for women”. (Photo by ChinaFotoPress/Getty Images). QINGDAO, CHINA – MARCH 08 2011

“Born in Bellshill, near Glasgow, Scotland, George studied at Blackpool College of Photography before moving to London, where is currently based. George is a multi-faceted talent, equally at home on location or in the studio, working with people, animals, locations or still life. He produces strong and vivid images with a distinctive and unique photographic style. Many of his images have been described as having an other worldly feel”. – Tim Mitchell

A tiny calico Scottish Fold kitten named Marimo snuggles and plays with an equally tiny baby owl named Fuku at the Hukulou Coffee House in Osaka, Japan. While the cafe is primarily focused on all things owl, the kitten is certainly getting a great deal of attention, particularly from Fuku.

A concept illustration of the world's first forest in the sky, the Bosco Verticale green twin towers currently under construction in Milan, Italy. Towering over the city skyline the world's first forest in the sky will be a sight to behold. With tree equal to one hectare of forest spanning 27 floors these 365 and 260 foot emerald twin towers will be home to an astonishing 730 trees, 5,000 shrubs and 11,000 ground cover plants. (Photo by Boeri Studio)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.