A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)

A dog snuggles up to a potential owner on the opening day of Dog Cafe, a coffee shop where people can adopt shelter dogs in Los Angeles, California, United States, April 7, 2016. (Photo by Lucy Nicholson/Reuters)

“In Tokyo, there are so many different fashion styles, cultures, and subcultures that it’s hard for even the most devoted fashion freak to keep up. Fashion photos from the streets of Tokyo”. (Photo by TokyoFashion.com; Source: Flickr)

Tokyo Rainbow Pride 2015, at Yoyogi park-Shibuya, on April 26, 2015. Some 3,000 lesbian, gay, bisexual and transgender people paraded through Tokyo’s Shibuya district Sunday afternoon to demonstrate their hope that Japanese society will continue to forge ahead with recent moves to embrace equality and diversity. In a nation where prejudice against sexual minorities persists, the annual Tokyo Rainbow Pride parade has sought to counter the trend by openly spotlighting LGBT residents and spreading their voices. But this year, LGBT participants and proponents seemed particularly joyous, emboldened by what they see as a blossoming of LGBT-friendly moves by municipalities and companies. (Photo by Yoshiaki Miura)

The Golden Gai is a sliver of old Tokyo in a modern metropolis filled with endless gleaming buildings. It's a one-of-a-kind tourist attraction, for sure. But it's also a place for a few drinks and friendly chatter among exhausted workers known as “salarymen”. Here: A man strolls through a narrow alleyway clustered with tiny bars and restaurants at the Golden Gai in the Shinjuku district of Tokyo, July 17, 2019. (Photo by Jae C. Hong/AP Photo)