The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Female pilot Anna climbs out the cockpit of Japanese electronics company Suidobashi Heavy Industry's newly unveiled robot “Kuratas” at the Wonder Festival in Chiba, suburban Tokyo on July 29, 2012. The “Kuratas” robot, which will go on sale with a price tag of one million USD, measures four meters in height, weighs four tons and has four wheeled legs that can either be controlled remotely through the 3G network or by a human seated within the cockpit. (Photo by Yoshikazu Tsuno/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A collection of Sir Winston Churchill's wartime cigars, including four Romeo y Julieta Cuban Cigars given to Mr Percy Bower, Manager of the cigar department of his suppliers, the Army and Navy Stores to mark the end of the war, are displayed on January 13, 2012 in London, England. (Photo by Matthew Lloyd/Getty Images)

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

에일리 (Ailee) – 보여줄게 (I Will Show You). Amy Lee, known professionally as Ailee, is a Korean-American singer and songwriter based in South Korea. On October 16, 2012, Ailee released her debut EP, Invitation, with the title track “I Will Show You”. The EP contained a total of six tracks.