Models backstage at the Lagos Fashion & Design Week in Nigeria on October 26, 2016. The opening night attracted models, buyers, consumers and the media to view the latest creations by African designers, five of whom were showcasing plus-size collections in the Nigerian city. (Photo by Stefan Heunis/AFP Photo)

Members of the Black Hebrews community celebrate the Shavuot harvest festival on June, 19, 2011 in Dimona, Israel. The community, who call themselves the African Hebrew Israelites of Jerusalem, moved to Israel in 1969 from the United States and have since maintained a vibrant culture which includes a communal lifestyle and a vegan diet. They are not recognized as Jews by Israel despite their belief in the Torah, but were granted permanent resident status in 2003. (Photo by Uriel Sinai/Getty Images)

An Economic Freedom Fighters supporter shows a mock weapons during a demonstration in Pretoria on April 12, 2017 calling for South African President Jacob Zuma to resign. Tens of thousand demonstrators took part in the march to Union Buildings, the official seat of government, which was organised on Zuma's 75th birthday and came after nationwide rallies against the president last week. Zuma's recent sacking of respected finance minister Pravin Gordhan has fanned years of public anger over government corruption scandals, record unemployment and slowing economic growth. (Photo by Marco Longari/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

A soldier from the African Union (AU) peacekeeping force stands guard at the site where a cargo plane carrying supplies for AU troops crash-landed outside Somalia's capital, on October 13, 2015 at Abirska, some 18 kilometres outside Somalian capital, Mogadishu. The officials said the Egyptian-owned transport plane went down after making several unsuccessful passes over the seafront airport. Two of the six crew members suffered light injuries in the crash, the officials said, but added that the plane and those on board were safe having landed in an area controlled by the Somali government and the African Union's AMISOM force. (Photo by Mohamed Abdiwahab/AFP Photo)

In this Sunday, June 27, 2010 file photo two men compete in an ostrich race at Highgate ostrich farm in Oudtshoorn, South Africa. Clambering onto an ostrich for a ride used to be popular among tourists in a South African town of Oudtshoorn known of as the “ostrich capital of the world”. Not so much anymore. Two major ostrich farms in Oudtshoorn have stopped offering ostrich rides to tourists, responding to concerns about the birds’ welfare. A third farm is sticking with the feature, saying it is regulated and that ostriches do not experience discomfort. The Highgate farm, however, continues to offer ostrich rides. (Photo by Shuji Kajiyama/AP Photo)