Participants of the “Still Standing for Culture” action of the cultural sector rally in Les Marolles neighborhood of Brussels, Belgium, 13 March 2021. Workers of the cultural sector along with second-hand dealers of the Jeu de Balle place gathered in Les Marolles to denounce the lack of financial support and call for solutions to the impact of the coronavirus crisis on culture professionals and the sector as a whole one year after the Covid-19 pandemic lockdowns started. (Photo by Stephanie Lecocq/EPA/EFE)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

Young African lion Asali (R) jumps for a bungee-ball toy as her father Jambo or “Bruiser” looks on at the opening of a savannah-themed makeover of the lion enclosure at Taronga Zoo August 29, 2006 in Sydney, Australia. The renovation includes sandstone rock features, a wading pool, and red ochre crushed granite substrate in a move to make the enclosure more closely resemble the natural habitat of the African savannah. (Photo by Ian Waldie/Getty Images)

A model poses during the annual World Bodypainting Festival in Poertschach, Austria, July 3, 2015. The event takes place from July 3 to 5 at lake Woerthersee in Austria's southern Carinthia province. (Photo by Heinz-Peter Bader/Reuters)

The Villarica volcano erupts near Pucon, Chile, early Tuesday, March 3, 2015. The Villarica volcano erupted Tuesday around 3 a.m. local time (06:00 GMT), according to the National Emergency Office, which issued a red alert and ordered evacuations. (Photo by Aton Chile/AP Photo)

A hot air ball balloon floats past while people stand in line to climb the Pyramid of the Sun and welcome the spring equinox in the pre-hispanic city of Teotihuacan, on the outskirts of Mexico City, Mexico, March 20, 2016. Spring equinox in Teotihuacán is an annual event which takes place around the 20th and 21st of March at the pre-Hispanic site of Teotihuacán, Mexico. This event is mirrored by other similar events in other pre-Hispanic sites such as Chichén Itzá and Malinalco, Mexico State. (Photo by Edgard Garrido/Reuters)