A police officer raises a baton at a man who, according to police, had broken the social distancing rule, outside a wine shop during an extended nationwide lockdown to slow the spread of the coronavirus disease (COVID-19), in New Delhi, India, May 4, 2020. (Photo by Adnan Abidi/Reuters)

Santa Claus reacts as (L) Tami McEleney and (R) Patrice Conner whisper in his ear at the King of Prussia Mall, United States' largest retail shopping space, in King of Prussia, Pennsylvania, U.S., December 8, 2018. (Photo by Mark Makela/Reuters)

In this photo taken Tuesday, April 14, 2015, immigrant men armed with machetes make their way onto a Durban, South Africa, street during clashes with police and in search of locals that attacked foreign shop owners in the city center. (Photo by Tebogo Letsie/AP Photo)

Myouchin Munehisa, 44, as he finishes Hibashi iron bells made of iron on a production line at Myochin Honpo shop on April 25, 2014 in Himeji, Japan. Myochin family's iron business, started in the Heian period (794-1185) of Japan as an armor and helmet maker, shifted as the needs of people changed in the course of history. (Photo by Buddhika Weerasinghe/Getty Images)

A child buys goods from a partially submerged shop in Companiganj of Sylhet district on June 20, 2024. In Sylhet, lashing rain and rivers swollen by flooding upstream in India also swamped heavily populated areas. (Photo by Munir Uz Zaman/AFP Photo)

A robot named “Robovie-II”, developed by Japanese robotics research institution ATR, moves around at a grocery store during a shopping assisting experiment by utilizing the robot in an ubiquitous network technology platform in Kyoto, western Japan January 6, 2010. (Photo by Yuriko Nakao/Reuters)

“Born in London in 1969 Robert has had a passion for photography since the age of 14. After studying photography at Blackpool and Flyde College he undertook and completed a personal project, which went on to be published into a book called ‘One, Images of a Goalkeeping Season’. Robert has been commissioned for editorial and advertising projects by client based throughout Europe and the U.S. and undertakes commissions for many of the top advertising agencies”. – Tim Mitchell

This interesting and canny project by Joseph Ford combines aerial photography with fashion, using a technique that I have never seen before. The concept is simple, yet ingenious. Using various elements within both the aerial and fashion images, Joseph alligns them next to one another to create an alternative reality, and in some shots, it seems as if the garments were purposely created for this to happen. Such a great project that has so much room for experimentation.