As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The northeastern United States sweltered this week in a scorching summer heat wave, complete with stagnant, sticky air and no winds for relief, forecasters said. Even in a summer already filled with stretches of very hot weather, this week will be stubbornly brutal, with no relief in sight until the weekend brings thunderstorms to the region, they said. "Plain and simple, this week may feel the worst of any week for this summer in the Northeast," said Accuweather.com meteorologist Alex Sosnowski. (Reuters)

A “scissors” dancer grabs her shoe with her mouth while performing in a national scissors dance competition in the outskirts of Lima December 1, 2013. The Danza de las tijeras, or scissors dance, is a traditional dance from the Peruvian southern region of the Andes, in which two or more performers take turns dancing while accompanied with music from a harp and a violin. Dancers would display various skills and moves, which include cutting the air with the use of a scissors. (Photo by Enrique Castro-Mendivil/Reuters)

Randy Scott Slavin's photography is surrealism based in reality. His work portrays land and cityscapes in a 360 degree view, a perspective closer to that of the human eye than a 2D photograph, he says. Slavin's "Alternate Perspectives" is a series of photographs of a single location or landmark pieced together to create a 360 degree perspective in a flat image. The results are whimsical, and occasionally eerie, scenes that reflect the portion and scale of Slavin's surroundings when he took the photo.

WOOTTON, UNITED KINGDOM - APRIL 07: Hot air balloons prepare to depart from Lydden Hill race circuit near Canterbury to take part in mass crossing of the Channel on April 7, 2011 in Wootton, England. 51 balloonists of various nationalities from across Europe took off from Kent making for Calais, France at about 7am. It is the first time a Guinness World Record bid has been made for "the largest group of hot air balloons to make the Channel crossing". (Photo by Oli Scarff/Getty Images)