A gallery assistant poses by a sculpture entitled “Dark Place” by Australian artist Ron Mueck displayed at Thaddaeus Ropac gallery in London, Britain, October 11, 2021. The exhibition dedicated to Ron Mueck will open to the public from Oct. 12 to Nov. 13 ahead of Frieze Week. (Photo by Matthew Childs/Reuters)

A child runs towards Mohamed Maarouf, 28, as he walks with a sack of gifts while dressed in Saint Nicholas (Santa Claus) costume in a slum near the centre of Iraq's southern city of Basra on December 24, 2021. (Photo by Hussein Faleh/AFP Photo)

A child reacts as a family takes a break next to a cooling mist at the Sensoji temple as Japanese government issued heat stroke alerts in 39 of the country's 47 prefectures in Tokyo, Japan on July 22, 2024. (Photo by Issei Kato/Reuters)

A fisherman paddles on a makeshift raft as a child swims behind him in Gaza City's main fishing harbour on September 7, 2024, amid the ongoing war between Israel and the Palestinian militant group Hamas. (Photo by Omar Al-Qattaa/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

Iraqi soldiers from 9th Armoured Division give drops of water to a dehydrated child rescued earlier by soldiers at the frontline, during the ongoing fighting between Iraqi forces and Islamic State militants near the Old City in western Mosul, Iraq June 13, 2017. (Photo by Erik De Castro/Reuters)