Daisy Lowe attends The Phillips British Academy Awards 2011 at The Grosvenor House Hotel on May 22, 2011 in London, England. (Photo by Dave Hogan/Getty Images)

(L-R) Natalie Burns and Taunia Arave battle as referee Nick Stevens (R) looks on during the US National Sumo Championships at the Riviera Hotel & Casino June 24, 2011 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Kristina Elekes, 23, races on her ski during the Bikini Race contest held at Arena Platos Paltinis winter resort, near Sibiu city, 275 Km north from Bucharest, Romania, 06 March 2016. Bikini Race is a timed show on the slopes, at the fourth edition, for women dressed only in swimmsuits and some winter accessories. (Photo by Mihaela Bobar/EPA)

Participant Andreea Teodorescu, 17, races on a snowboard during the Bikini Race contest held at Arena Platos Paltinis winter resort, near Sibiu city, 275 km north from Bucharest, Romania, 04 March 2018. The Bikini Race is a timed show on the slopes, at the sixth edition, for women dressed only in swimmsuits and some winter accessories. (Photo by Mircea Rosca/EPA/EFE)

A woman takes photos as Mount Agung volcano sends up another plume of smoke, seen from the Kubu subdistrict in Karangasem Regency on Indonesia's resort island of Bali on July 5, 2018. Mount Agung roared to life again on July 2, belching a plume of ash 2,000 metres (6,500 feet) high, as well as temporarily shuttering the airport and grounding hundreds of flights after erupting the week before. (Photo by Sonny Tumbelaka/AFP Photo)

Chad Rowley and his wife Susan race during the 22nd North American Wife Carrying Championship at Sunday River Resort in Newry, Maine, on October 9, 2021. Couples compete on a 278-yard (254-meter) obstacle course for a prize of wife's weight in beer and five times her weight in money. Winners are invited to the world championship in Finland where the sport originated. (Photo by Joseph Prezioso/AFP Photo)

A sommelier serves the glass with 2021 Beaujolais Nouveau wine of a young woman bathing in a red colored hot water bath, on the day of the Beaujolais Nouveau official release, at Hakone Kowakien Yunessun hot spring resort in Hakone, Japan, 18 November 2021. Japan is a major market for the Beaujolais Nouveau. However, the country's total Beaujolais Nouveau imports are expected to fall by 20 per cent from 2019 to around 3,6 million bottles, amid the ongoing coronavirus pandemic. (Photo by Franck Robichon/EPA/EFE)