In this photo taken late Thursday, May 7, 2015, a prison guard, left, and seated inmates cast shadows on a wall while waiting for the beginning of a rock concert by Romanian band Pro Musica, inside the Popa Sapca jail in Timisoara, western Romania. (Photo by Adi Piclisan/AP Photo)

A protester poses for a photo in front of a burning barricade in Barcelona, Spain on February 17, 2021 as a protest following the imprisonment of rapper “Pablo Hasel” convicted to jail for glorifying terrorism and insulting Spain's former king in lyrics turns into riots for a second night. (Photo by Matthias Oesterle/ZUMA Wire/Rex Features/Shutterstock)

Women perform yoga on a dried river bank in Yunyang county, Chongqing Municipality, August 21, 2016. (Photo by Reuters/China Daily)

A general view of the landslide-hit Miancu Village on July 3, 2011 in Maixian County, Sichuan Province of China. Eight people are still missing after a dormitory building of a chemical plant was hit by a rain-triggered mudslide in Maoxian County on Sunday morning. Rescue efforts are underway. (Photo by ChinaFotoPress/Getty Images)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A woman dries chili peppers in the sun at a village in Wuyuan County, Jiangxi province, China July 21, 2017. (Photo by Reuters/China Stringer Network)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A view of one of the dioramas contained inside iron boxes as part of the “S.A.C.R.E.D” installation by Chinese artist Ai Weiwei during a media preview at the cathedral in Cuenca, Spain, July 21, 2016. Ai Weiwei has reproduced scenes of his incarceration for a new art installation, a series of almost life-size dioramas – encased in steel boxes – showing his life in jail. (Photo by Susana Vera/Reuters)