Women wearing "Shiroshozoku" or the traditional white robe pray as they bathe in ice-cold water at the Teppozu Inari shrine in Tokyo, Japan, January 10, 2016. About 100 participants took part in the Shinto ceremony to purify their souls and wish for good health in the new year. (Photo by Yuya Shino/Reuters)

A police officer detains a woman on suspicion of collaborating with the 18th street gang during a "Safe House" operation at the Concepcion neighbourhood in San Salvador, July 2, 2015. Salvadoran police make “Safe House” operations at dangerous neighbourhoods of the capital to prevent murders, according to local media. (Photo by Jose Cabezas/Reuters)

American singer Dove Cameron poses with the "Video for Good" award for “Breakfast” at the 2023 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., September 12, 2023. (Photo by Andrew Kelly/Reuters)

Tinni the dog and Sniffer the fox became quick friends, prompting the pooch's owner Torgeir Berge to start a campaign against the highly controversial fur trade after he noticed "how similar foxes and dogs actually are," calling the fox the "dog of the forest." Berge and his friend Berit Helberg plan to release a book sometime next year chronicling the duo, because "no animals should be living like the animals in the fur industry are living." According to animal advocacy group PETA, many creatures bound for the fur industry are allegedly kept in small, restrictive cages for their entire lives. Berge and Helberg said they plan to donate a portion of the proceeds to help save the Sniffers of the world, and we can totally see why.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.