Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Ukrainians jump over a fire in Kiev, Ukraine, 06 July 2017, as they celebrate the traditional pagan holiday of Ivana Kupala. Ivana Kupala is celebrated, during the summer solstice, on the shortest night of the year, marking the beginning of summer and is celebrated in Ukraine, Belarus, Poland and Russia on the night of 06 July. People sing and dance around bonfires, play games and perform traditional rituals. Young people jump over bonfires in order to test their bravery. Couples holding hands jump over the flames to test their love. If the couple does not succeed it is predicted to split up. Traditionally, children and young unmarried women wear wreaths of wild flowers on their heads to symbolize purity. (Photo by Sergey Dolzhenko/EPA)

UK “Ex On The Beach” star Chloe Goodman had a huge fashion disaster at a London Fashion Week event in Chelsea last night September 21, 2016, when her Christian Louboutin heel got caught in a metal grate. The former Celebrity Big Brother housemate looked embarrassed whilst trying to get her heel back after the disaster as well as cupping her top to avoid a second wardrobe malfunction. (Photo by XposurePhotos.com)

In this November 7, 2016 photo, “El Menor”, a member of “Los Cainos” self-defense group formed by the Marval fishing family, holds a homemade gun before starting a night patrol to help protect fishermen from pirate attacks in Punta de Araya, Sucre state, Venezuela. Pirates are terrorizing the coastal state of Sucre, once home to the world's fourth-largest tuna fleet and a thriving fishing industry. (Photo by Rodrigo Abd/AP Photo)

Cristine Angelie Garcia (C), 24, rides a jeepney on her way to work at a call centre for the midnight shift in Taguig city, Metro Manila, Philippines October 3, 2016. “Maybe there is another way where people do not need to die”, she said, adding she felt safer walking the streets at night. “I'm on Duterte's side. Maybe he's just misunderstood because he grew up on the streets”. (Photo by Ezra Acayan/Reuters)

Takeoka Chisaka, Hiroshima, Japan. “One morning in August 1945, I was walking home from the night shift at a factory in Hiroshima. As I reached my door, there was a huge explosion. When I came to, my head was bleeding and I had been blasted 30m away. The atomic bomb had detonated. When I found my mother, her eyes were badly burned. A doctor said they had to come out, but he didn’t have the proper tools so used a knife instead. It was hellish. I became a peace-worker after the war. In the 1960s, at a meeting at the UN, I met one of the people who created the atomic bomb. He apologised”. (Photo and caption by Sasha Maslov)

13-year-old Emmanuel Festo from Tanzania poses for a portrait with a plush toy that he says makes him feel safe at night and that he sleeps with, in New York's Staten Island, September 21, 2015. Albino body parts are highly valued in witchcraft and can fetch a high price. Superstition leads many to believe albino children are ghosts who bring bad luck. Some believe the limbs are more potent if the victims scream during amputation, according to a 2013 United Nations report. (Photo by Carlo Allegri/Reuters)

Is it a leaf? Is it tree bark? No, it’s the Satanic leaf-tailed gecko. Cleverly disguised as a rotting leaf, Madagascar’s camouflage king has red eyes, pointy horns and a taste for night hunting: it’s nature’s most devilish deceiver. The twisted body and veiny skin echo the detail of a dry leaf, which ensures the gecko blends in with its forest home. The mottled tail appears to have sections missing, as though it has withered over time. This mini-monster epitomises survival of the fittest, having adapted gradually to become today’s extraordinary leaf impersonator. (Photo by Thomas Marent/ARDEA)