In this July 5, 2016 photo, a tamed elephant rests in a pool of water by a road in Baduraliya, a village outside Colombo, Sri Lanka. Even as the country cracks down on illegal ownership, the enduring demand for elephants has the government planning to set up its own pool of captive animals to be hired out to temples for ceremonies and maintained with budget funds. (Photo by Eranga Jayawardena/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A bear that wandered into a University of Colorado Boulder dorm complex falls from a tree after being tranquilized by Colorado wildlife officials on April 26, 2012. Colorado wildlife official Jennifer Churchill said that the 200-pound male bear was tagged and relocated to a remote Rocky Mountain area. The bear was hit by two cars on May 3 and died. (Photo by Andy Duann)

Flowers are placed on a “comfort woman” statue during the weekly Wednesday protest in front of Japanese embassy demanding for an apology and compensation from Japanese government in Seoul, South Korea, July 22, 2015. “Comfort women” is the Japanese euphemism for women who were forced into prostitution and sexually abused at Japanese military brothels before and during World War Two. (Photo by Kim Kyung-Hoon/Reuters)