The Milky Way rising above Durdle Door in Dorset, United Kingdom on Saturday night, March 18, 2023. The image consists of 19 two-minute exposures, ten of the foreground and nine of the sky which needed a motorised star tracker to ensure the Milky Way wasn't blurry. All the photos were merged together to reveal more detail than what the naked eye can see. (Photo by Nick Bull/Picture Exclusive)

Plumes of smoke rise from the snow covered volcano Villarrica, in Pucon, Chile on December 7, 2023. (Photo by Cristobal Saavedra Escobar/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A brightly burning magnesium-rich meteor known as a bolide was captured near Bude, Cornwall on January 24, 2020. (Photo by Chris Small/Apex News)

Mount Sinabung looks calm as seen from Karo, North Sumatra at dawn on August 8, 2021. (Photo by Tibta Nangin/AFP Photo)

An observer watches the Perseid meteor shower at Mount Hamilton in California, United States on August 13, 2023. (Photo by Tayfun Coskun/Anadolu Agency via Getty Images)

The Villarrica volcano shows signs of activity, as seen from Pucon, some 800 kilometers south of Santiago, on November 21, 2022. Villarrica volcano is among the most active in South America. (Photo by Mario Quilodran/AFP Photo)

Nick Bull captured the Geminid meteor shower above Stonehenge in Wiltshire, UK on December 14, 2023. (Photo by Nick Bull/Picture Eexclusive)