As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Wout van Aert of Team Visma Lease a Bike of Belgium during the UCI Worldcup Dendermonde 2025 at the Dendermonde on January 5, 2025 in Dendermonde Belgium (Photo by Pim Waslander/Soccrates/Getty Images)

Japanese dancers perform the Awa-odori in the pitlane during the driver parade before the 2025 Formula 1 Japanese Grand Prix at the Suzuka Circuit, in Suzuka, Japan, 06 April 2025. (Photo by Franck Robichon/EPA)

Fashion models Iris Law and Paloma Elsesser prepare backstage at the Victoria's Secret Fashion Show 2025 on October 15, 2025 in New York City. (Photo by Sansho Scott/BFA.com/Shutterstock)

Fashion model Irina Shayk prepares backstage at the Victoria's Secret Fashion Show 2025 on October 15, 2025 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret)

American model Emily Ratajkowski attends The Fashion Awards 2025, an annual event raising money for the British Fashion Council Foundation, at the Royal Albert Hall, in London, Britain on December 1, 2025. (Photo by Maja Smiejkowska/Reuters)

A burning flame and a broad expanse of water are among the few things which do not tire us with their beauty. However, while we have many sources of water around us, it is quite hard to marvel at a burning flame on a daily basis. Melissa Crisp is one of the few people who were able to subdue the element of fire. She is the person who is behind the design of the uniquely-shaped fire pits, which feature mystifying themes, including a pair of lovers, a fire on the rodeo arena, a forest fire, a fiery flower, and a number of others. Each of the fire pits entrances you, and it almost seems like the characters are alive, as the hot fire burns deep within the spheres, casting dancing shadows all around. (Photo by Melissa Crisp)