As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

Dameon Harris of Nevada gets used to the controls of a bulldozer at Dig This October 27, 2011 in Las Vegas, Nevada. At Dig This, tourists take a short class and can then operate full-size hydraulic excavators and track-type bulldozers in a giant sandbox while being guided by instructors over headsets. (Photo by Ethan Miller/Getty Images)

A Japanese girl poses in a costume at a Chara Fes (character festival) event on October 26, 2003 in Tokyo. Cosplay (costume play) is becoming popular among Japanese youths, whereby participants dress up as their favourite characters from comics, computer games and animation. (Photo by Junko Kimura/Getty Images)

A woman and her two dogs named Yoru (R) and Hinaka bath in the water at Takeno Beach on August 4, 2013 in Toyooka, Japan. This beach is open for dogs and their owners every summer between the months of June and September. (Photo by Buddhika Weerasinghe)

에일리 (Ailee) – 보여줄게 (I Will Show You). Amy Lee, known professionally as Ailee, is a Korean-American singer and songwriter based in South Korea. On October 16, 2012, Ailee released her debut EP, Invitation, with the title track “I Will Show You”. The EP contained a total of six tracks.

A handful of villages in the U.K. share the same name as cities or countries from around the world, and they’re spending life in the shadows of their more famous namesakes. Photo: A road sign points the way on August 6, 2013 in Toronto, England. Originally called Newton Cap in the county of Durham, built for workers at the nearby colliery, owner Henry Stobart re-named the village Toronto after visiting Canada. (Photo by Peter Macdiarmid/Getty Images)