As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Marge Simpson may be many things (doting mother, long-suffering wife, erratic driver), but she’s not usually a style icon. Thanks to artist Alexsandro Palombo – known for his irreverent and colourful fashion cartoons – she is now, as he re-imagines her in some of the most iconic dresses of all time. Photo: Marge Simspon in “Fire Suit”, Thierry Mugler.

“Anastasiya Shpagina is one of the famous women who have transformed themselves into looking like human dolls. Hailing from Ukraine, 19-year-old Anastasiya Shpagina always loved Japanese cartoon characters, and has dreamed of becoming a living doll that appears in animes. She transformed her look into something that can be seen in the pages of a manga book”.

Photo: “Human Anime Doll” Anastasiya Shpagina (R) with “Human Barbie Doll” Valeria Lukyanova. (Photo by Anastasiya Shpagina & Valeria Lukyanova)

A decorated dish of rice with spinach sauce and egg white is seen at a Hello Kitty-themed Chinese restaurant in Hong Kong, China May 21, 2015. The world's first Chinese-style restaurant dedicated to the Japanese cartoon has been packed out daily despite not officially opening until June 1, 2015. The eatery features some 37 dishes such as dim sum and fried rice, often served in the shape of the girl-cat. (Photo by Bobby Yip/Reuters)

A surfer rides a wave at the snowy beach of Unstad, in Lofoten Island, Arctic Circle, on March 9, 2016. Surfers from all over the world comes to Lofoten island to surf in extrem conditions. Ocean temperature is 6-7 °C, air temperature around 0°C in spite of a weather very unstable. (Photo by Olivier Morin/AFP Photo)

The photography duo of Floto+Warner created the series, “Colorant”, from an idea that stemmed out of a previous series and the fascination of landscapes, with results that leave one in awe. Creating shapes, not experienced in nature, they tossed colored water in the air to capture “a momentary graffiti of air and space”. Using a high shutter speed to capture these fleeting moments, Floto/Warner has produced a multi-medium series with jaw-dropping results. Photo: “Orange Salt Flats”. (Photo by Floto/Warner)

With their affinity for hunting, sneaking, and hidden blade-like retractable claw, cats are really the assassins of the animal world. They're not as intimidating when they're kittens dressed up as assassins from the upcoming Assassin's Creed Unity, but what they lack in deadliness they more than make up for in cuteness. YouTube user Mr.TVCow posted the video, in which four hooded kittens hunt down a french soldier, much like like in a number of trailers for Assassin's Creed Unity. They use their eagle vision ability, parkour after their target, and perform lethal aerial assassinations, and yes, it's as unbearably adorable as it sounds.