As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Adult gentoo penguins keep an eye on their newly born chick at Edinburgh Zoo on June 10, 2011 in Edinburgh, Scotland. The gentoo chicks which started hatching in early May are looked after by both parents who regurgitate part digested food. When the chicks are hungry they peck the beaks of their parents to signal feeding time. (Photo by Jeff J Mitchell/Getty Images)

“A guide horse is an experimental mobility option for blind people who do not wish to or cannot use a guide dog. They are provided by The Guide Horse Foundation, founded in 1999 to provide miniature horses as assistance animals to blind users living in rural environments”. – Wikipedia

Photo: Shari Bernstiel, of Lansdale, Pennsylvania is helped along the sidewalk by Tonto, her guide horse March 19, 2004 in Lansdale, Pennsylvania. Tonto, a minature horse who went through one year of training, acts as Sheri's seeing eye dog and is one of three working guide horses in the United States. (Photo by William Thomas Cain/Getty Images)

에일리 (Ailee) – 보여줄게 (I Will Show You). Amy Lee, known professionally as Ailee, is a Korean-American singer and songwriter based in South Korea. On October 16, 2012, Ailee released her debut EP, Invitation, with the title track “I Will Show You”. The EP contained a total of six tracks.

Having $100 in your pocket would be so much cooler if it was designed by Martin Joubert. He went all out and created a number of different designs for the 100 USD banknotes, ranging from silly to witty. We especially liked the one with “That’s right. This is real money” written on it, showing just how many cups of coffee, basketballs, and guns you can buy with 100 dollars. All in all, even the currency that we have today is nothing but paper, even though it looks official and strict. There is nothing backing it up except for our noble military that ensures that Gulf States sell their oil using only the “green” kind of currency. (Photo by Martin Joubert)

LG Chile has continued the So Real It’s Scary campaign developed at Superheroes, Amsterdam, with their own prank, “Ultra Reality: What would you do in this situation?” The video shows an office set up with an 84 inch HD television screen which appears to be a window frame. Job seekers arrive for their interview but freak out when they see what appears to a meteor destroying the city through the window.

A handful of villages in the U.K. share the same name as cities or countries from around the world, and they’re spending life in the shadows of their more famous namesakes. Photo: A road sign points the way on August 6, 2013 in Toronto, England. Originally called Newton Cap in the county of Durham, built for workers at the nearby colliery, owner Henry Stobart re-named the village Toronto after visiting Canada. (Photo by Peter Macdiarmid/Getty Images)

“Eyes Wide Open is an exhibit created by the American Friends Service Committee observing the American soldiers and marines that have died in the Iraq War. It contains a pair of combat boots to represent every American soldier and marine that has died in the war, as well as shoes representing Iraqi civilians who have lost their lives during the invasion and occupation”. – Wikipedia

Photo: A man pauses as he looks at rows of combat boots that are part of the "Eyes Wide Open" exhibit in front of San Francisco City Hall on March 19, 2012 in San Francisco, California. The Eyes Wide Open exhibition includes a pair of boots for every one of the 481 California servicemen and women who died in the Iraq war. (Photo by Justin Sullivan/Getty Images)